Where exactly is Japan’s Internet activity taking place? What are the Japanese looking at, searching in and blogging on?

My colleagues in the Tokyo Ogilvy Digital Influence team compiled a list of some of the most widely visited websites in Japan. You can download the list from Slideshare here.

Some editorial and qualitative judgments were made in compiling the list. There are certainly more highly accessed sites than the ones chosen; adult sites were omitted, for example. The focus has is on a sampling of portals, blogs and web destinations that matter most and resonate with a Japan audience.

The aim is to provide a sample listing to help people better understand what Japan is viewing and where the conversations are taking place.

The main source for the data is alexa, with editing done by Ogilvy Public Relations Worldwide (Japan).