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Internet

Sydney surf report gains global audience

By thomascrampton ⋅ March 31, 2009 ⋅ Post a comment

Aquabumps.com is an excellent example of what would otherwise be a small and local business that now has a global audience. All this based on a weather report and thanks to the Internet.

Rebecca Simpson - a colleague who is one of the thousands of Aussie expats tuning in daily - explains:

The founder, Uge (pron Yooj), is a Sydney surf photographer who has risen to some serious fam with this blog.

His business has grown so much he’s been able to open a second gallery space in Bondi (shop fronts in Bondi are some of Sydney’s most expensive real estate).

This blog is the driving force behind his commercial success.  Not only does he cater to east Sydney surf fans with his daily surf reports, but he shoots his AMAZING international surf retreats and about once a fortnight he delivers gorgeous women - what he calls ’swimmer cam’ - I know many men who subscribe just for swimmer cam alone. 

Last time I spoke to him about his numbers (about 2 year ago) he had over  100K subscribers.

Popularity: 3% [?]

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Comments for “Sydney surf report gains global audience”

  • Right,
    I better give a try on the cam :-)
  • You definitely should my friend! I am sure you will like doing it.

    Dave
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thomascramptonconf

Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...