Aquabumps.com is an excellent example of what would otherwise be a small and local business that now has a global audience. All this based on a weather report and thanks to the Internet.

Rebecca Simpson – a colleague who is one of the thousands of Aussie expats tuning in daily – explains:

The founder, Uge (pron Yooj), is a Sydney surf photographer who has risen to some serious fam with this blog.

His business has grown so much he’s been able to open a second gallery space in Bondi (shop fronts in Bondi are some of Sydney’s most expensive real estate).

This blog is the driving force behind his commercial success.  Not only does he cater to east Sydney surf fans with his daily surf reports, but he shoots his AMAZING international surf retreats and about once a fortnight he delivers gorgeous women – what he calls ‘swimmer cam’ – I know many men who subscribe just for swimmer cam alone. 

Last time I spoke to him about his numbers (about 2 year ago) he had over  100K subscribers.