1. 1. Social Media’s Silent Giants: Naspers and DST
  2. 2. Speech in Tokyo at Foreign Correspondents’ Club of Japan
  3. 3. Infographic of Social Media Equivalents in China
  4. 4. In China: $184 for a Virtual Dragon
  5. 5. Foursquare for Business: A Strategic Framework
  6. 6. Ogilvy On: Foursquare for Business (The Slides)

Internet

More Exclusive Than Facebook (and Older)

By thomascrampton ⋅ March 19, 2009 ⋅ Post a comment

I recently hosted a small lunch in Hong Kong for Erik Wachtmeister, co-founder and chairman of ASmallWorld, with some of Ogilvy’s highest profile luxury clients.

ASmallWorld is an invitation-only social network intended for the world’s wealthy and well-connected that I first wrote about in 2005 and – by chance – celebrated its 6th anniversary on the day of our lunch.

In this video Erik gives an update as to how ASmallWorld has been progressing, even as Facebook and other social networks connect the world.

To Erik, ASmallWorld is one carefully managed community, whereas Facebook is a gathering of communities. (Even once you are in ASmallWorld, you can get kicked out.)

With such a high-value and managed community, Erik argues that advertisers should be more keen to place ads and interact with members.

Since Facebook was limited to the Harvard community at launch, ASmallWorld is actually an older online community, Erik added.

Disclosure: After making this video I learned that WPP, the parent company of Ogilvy, has an ownership stake of some sort in ASmallWorld.

Popularity: 3% [?]

Technorati Tags: , , , , ,

Internet

Discussion

Trackback URL for this post:

http://www.thomascrampton.com/internet/more-exclusive-than-facebook-and-older/trackback/

View Comments for “More Exclusive Than Facebook (and Older)”

  1. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  2. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  3. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  4. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  5. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  6. I was on ASmallWorld and took myself off the network. It is super monitored so you feel that your posts are being watched by “Big Brother,” it is not user friendly in any way, and most of all, they have ties to Leviev, which is a human rights abuser in places like Angola and Israel/Palestine.

    Posted by Former ASMallWorld user | March 19, 2009, 4:38 pm

  7. [...] I posted last week on Dopplr and its similitude to the luxury world. My take on this is the same: that a vertical that services those who want to be and feel different, enjoying a superior quality, do pay, do engage, are loyal. Erik Weichmaster only wants to grow A Small World from the existing 500k members to a future just 2 …. [...]

    Posted by It’s time for a Luxury Web that Sells Aspiration at $$$ « INMA MARTINEZ | April 7, 2009, 2:51 am

  8. A Small World – the ultimate social network…

    Interesting interview from Erik Wachtmeister, co-founder and CEO of ASmallWorld via Thomas Cramption. ASmallWorld is a selective social network regrouping culturally influencial people. Compared to Facebook, ASmallWorld is 6 year old and has “only” 5…

    Posted by Détournements de Mode | April 8, 2009, 2:05 am

  9. I love ASW, its full of losers like this guy: http://thedarkside.hk/2009/01/25/mba-looking-fo...

    Posted by John | April 21, 2009, 3:16 am

  10. I love ASW, its full of losers like this guy: http://thedarkside.hk/2009/01/25/mba-looking-fo...

    Posted by John | April 21, 2009, 3:16 am

  11. I love ASW, its full of losers like this guy: http://thedarkside.hk/2009/01/25/mba-looking-fo...

    Posted by John | April 21, 2009, 10:16 am

Post a comment

blog comments powered by Disqus
Some popular postings:
Search this blog:

Subscribe by typing your email address below, add an RSS feed or subscribe to videos via iTunes.

All blog headlines in one simple list
thomascramptonconf

Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...