Kris Hoet: Difficulty of Blogging for Microsoft
Nov 14, 2008
Kris Hoet, who recently took over blogger relations for Microsoft in Europe, discusses:
- The difficulty of running blogger relations (for any company). Too many companies use it as a broadcast medium rather than a social medium.
- That said, even Kris has difficulties understanding how to distinguish between his own personal and professional blogs. When is he “Kris Hoet” and when is he “Kris Microsoft”?