Thomas Crampton

Social Media in China and across Asia

Kris Hoet: Difficulty of Blogging for Microsoft

Nov 14, 2008

Category: Internet Tags: , , ,

Kris Hoet, who recently took over blogger relations for Microsoft in Europe, discusses:

- The difficulty of running blogger relations (for any company). Too many companies use it as a broadcast medium rather than a social medium.

- That said, even Kris has difficulties understanding how to distinguish between his own personal and professional blogs. When is he “Kris Hoet” and when is he “Kris Microsoft”?

In addition to his main blog, Kris also blogs about Mustang cars and Travel.

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Kris Hoet

Kris Hoet
About: Despite the fact that Kris Hoet works for Microsoft and calls himself a geek marketer – he can’t be that uncool – he also blogs about his quest... [Learn more]

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View Comments for “Kris Hoet: Difficulty of Blogging for Microsoft”

  • Hey Thomas - I would refer to it as challenges with corporate blogging rather than difficulty of blogging for Microsoft, but in the end the point remains the same. Lately all corporate blog/twitter initiatives that get listed are those that are being set up centrally, and I wonder about identities in those programs.

    I guess for myself I know the answer, Kris Hoet and Kris at Microsoft is the same and I'll probably just add my feed to the corporate feed rather than doing different things at different places.

    Greet meeting you in Stockholm, let me know when you hit Europe next ;)

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