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Internet

Kohei Nishiyama: Co-creation at Muji and Lego

By thomascrampton ⋅ February 26, 2009 ⋅ Post a comment

Kohei Nishiyama, founder of Elephant Design, describes how he helps brands as diverse as style-conscious Muji and toy company Lego harness their consumers to create new products.

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Comments for “Kohei Nishiyama: Co-creation at Muji and Lego”

  • Hi Thomas, saw you at WordCamp yesterday, I didn't realize you had interviewed Mr. Kohei Nishiyama so recently! His <a href="http://cloneofsnake.wordpress.com/2007/06... is truly visionary! It's amazing that he created it more than 10 years ago, it took time for the web and technologies to catch up to him!

    He and I have business to talk about and so he may come to HK soon. I'm trying to create a Design & Innovation event to coincide with his trip, so he can speak about his company and his vision. I think he is a good role model for the youths of HK! Can you please give me a ping at my email? I could use your expertise! Thanks!
  • Yes, the fountain sound was too loud. There was a part a few mins in where the camera turned to you instead of Mr. Nishiyama and there, you just barely hear the fountain and it was much better. It didn't block the audio, it was just too loud. Interesting interview though.
  • mmmmm... get a better video please
  • Ray
    Nice project and nice interview!

    * I can hear the interview fine too. The sound of fountain gives me a relaxing feeling... :)
  • Thanks for the feedback and I'm sorry you found it so annoying.

    Does it really block the audio? I could hear the interview fine.

    My intention was to add atmosphere through what broadcasters call "nat sound", but I guess I should avoid fountains in future!
  • sally schofield
    This is so annoying. All I can hear is the stupid fountain in the background. Way to ruin a good story ... I only lasted 10 seconds.
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...