Internet
5 ways Europe’s start-up culture has changed
Recently caught up with Mike Butcher, editor of TechCrunch UK, who says things are finally coming together in Europe to create an Internet start-up ecosystem.
Butcher’s 5 characteristics of Europe’s new start-ups:
1 - Companies go multinational from day one, with tech done out of Eastern Europe, a CEO in Copenhagen and the target market being Britain, for example.
2 - European companies tend to think a lot more about mobile than US-based start-ups.
3 - While they can come out of garages, today’s European start-ups often come out of universities or government initiatives. Enterprise Ireland, for example, has helped get many start-ups onto their feet.
4 - Looking into the crisis, Butcher expects start-up to monetize from day 1, which often means targetting applications for companies. Advertising revenue based on action rather than page views will also be on the rise.
5 - Europe’s greatest secret, however, is what Butcher calls the “slow burn” business model: “You put everyone back in the Ukraine or Slovenia and run at a fraction the cost base of a Silicon Valley venture.”
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
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