Thomas Crampton

Social Media in China and across Asia

5 ways Europe’s start-up culture has changed

Jan 20, 2009

Recently caught up with Mike Butcher, editor of TechCrunch UK, who says things are finally coming together in Europe to create an Internet start-up ecosystem.

Butcher’s 5 characteristics of Europe’s new start-ups:

1 – Companies go multinational from day one, with tech done out of Eastern Europe, a CEO in Copenhagen and the target market being Britain, for example.

2 – European companies tend to think a lot more about mobile than US-based start-ups.

3 – While they can come out of garages, today’s European start-ups often come out of universities or government initiatives. Enterprise Ireland, for example, has helped get many start-ups onto their feet.

4 – Looking into the crisis, Butcher expects start-up to monetize from day 1, which often means targetting applications for companies. Advertising revenue based on action rather than page views will also be on the rise.

5 – Europe’s greatest secret, however, is what Butcher calls the “slow burn” business model: “You put everyone back in the Ukraine or Slovenia and run at a fraction the cost base of a Silicon Valley venture.”

See full video below:

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Mike Butcher

Mike Butcher
About: Mike Butcher is the European editor of TechCrunch, which was recently named best Web 2.0 and business blog in the UK. He specialises in the covera... [Learn more]

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View Comments for “5 ways Europe’s start-up culture has changed”

  • prophet
    How true ... the remark about Ukraine and Slovenia. I would put also Poland on the list. Myself located in Slovenia just looking for some seed :)
  • As working on a new start-up I can say: now, this is inspiring!
  • crossthebreeze
    Interesting posts - good short view on European scene.
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