Facebook threatens Orkut in India
Apr 25, 2010
India has long been an Orkut holdout for Social Media dominance. Lately, however, Orkut’s lead is not looking so certain. Please consider the following three graphs.
CONCLUSION: From below data, we can see a repetition of a trend that took place across SE Asia already. When people try out Facebook, they tend to make it their default social network. They do not, however, tend to delete their old profile. This means that user numbers do not fall for a while, but Social Media habits take a definite shift. While this does not spell death for Orkut in India, it is a worrying trend for them. Any thoughts?
1- ComScore clearly shows that the level of traffic to Orkut has been much higher than that of Orkut on an absolute scale.
2- The latest search trends on Google, however, show that Facebook has surpassed Orkut as the more popular search term since January of this year.
3- A recent survey by Indian research firm Ingene Insights found that an increasing number of internationally-minded Indians (They call them Inglodians) are increasingly turning to Facebook over Orkut. Their survey also found that those using Orkut tend to be those who ONLY use Orkut. In other words, when people sign up for alternate Social Media sites such as Facebook, they will tend to shift over to Facebook.