Hong Kong and India Like Luxury Goods New and With Logo

Feb 16, 2010

This may not be shocking news to those of us living in Asia, but it is interesting to see research validation of what you can see on the sidewalks.

A recent survey by Synovate on global Luxury Brands conducted across 11 markets with more than 8,100 urban respondents found India and Hong Kong topping the taste for luxury.

As you can see from the below charts, both markets topped out on showing a strong preference for luxury items that are purchased new and luxury items that have a logo.

On the reverse side of this luxury obsession, it looks like the Netherlands is not a good place to sell certain types of luxury goods! They do not favor logos and the Dutch are apparently more open to buying used luxury items.

Discussion

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View Comments for “Hong Kong and India Like Luxury Goods New and With Logo”

Hai Le

According 2nd chart, Asian people prefer luxury brand
Syed Abid

Ah! Me and my Dad were having this debate over the weekend when we were getting a little
'retail therapy' of our own at Tung Chung's Outlet stores. We walked into Dunhill and they
had bandanas with no visible logo. I pondered: "Why would somebody walk into a luxury store
and buy an luxury item with no logo?". It's more like this you say: "I like your bandana honey".
Followed by yours truly saying: "It's Dunhill!". It's the 'OOOWWW Factor' that people go for in a 'no logo'.
If you have a brand that distinguishes itself from the rest of the crowd, I don't think you need a logo. Factors like quality, design, durability and environment that is being delivered to the end consumer. These are some of the premium for what consumers pay for. With a logo it's instantaneous brand endorsement. You feel like you are associating yourself with the brand, loyalty and it's image positioning. I think it's an open forum for debate: 'brand perception' vs 'qualitative values'.