Ivy Wong: 4 reasons Yahoo beats Google in Asia
Jun 3, 2008
From that 800-foot office in Sheung Wan, Yahoo Hong Kong has grown to more than 180 employees and an enviable market dominance in many countries in Asia, often thrashing Google. (Last I checked, Google in Hong Kong had a dozen people working out of a temporary office.)
How did Yahoo do it?
Having left Yahoo (She joined tvb.com as COO six months ago) Ivy spilled the beans:
1- Local People: Yahoo hires local people who know the culture, not technical experts from California.
2- Local News: Yahoo News in Hong Kong was developed in cooperation with local content providers.
3- Local Search: Yahoo Search has been highly localized so that – for example – when you search for “Cookies” in Hong Kong you find the girl band, not sweet biscuits.
4- Local Tools: Building off the centralized platform, Yahoo works to adapt services to different markets. In some markets blogging is more important, while in others they highlighted auctions or travel.
In sum, Yahoo localized and decentralized to conquer Hong Kong (and much of Asia’s) cyberspace.