-
Bingo Night With Ogilvy!
We are throwing a great party next week! Invitations will be going out to those invited shortly. ...
-
Fabulous Facebook Event
A great Facebook event next Monday for anyone who will be in Hong Kong. There will be experts in from Facebook's Palo Alto headquarters who rarely ever visit the region. Click on the invitation to req...
-
Facebook IPO: China features throughout
Facebook may be blocked in China, but the world's most populous nation features throughout Facebook's IPO prospectus filed last night to the Securities and Exchange Commission. Here are the references...
-
FCC Charity Ball: Why we do it.
On Saturday October 8 we held the 10th annual FCC-PLK Charity Ball. It is an amazing event that has raised millions to help Hong Kong's neediest children. This year we sold out once again. This year's...
-
iPad overtakes the iPhone sales
Amazing as the iPhone growth was, the iPad is growing even faster. This chart compares the first quarters of sales growth. As someone who purchased an iPad, but uses it sporadically, I'd be interested...
-
Foreign Correspondents Club Charity Ball
Melissa Lau, a winner of the FCC-PLK scholarship, speaks about the scholarship program. The music is a selection called "Love Me" by Yiruma. The video was directed, filmed and edited by Hedy Bok....
-
Meeting Steve Jobs: Freedom vs. Simplicity
I only met Steve Jobs once, and not for very long. In reporting an article about music copy protection for _The New York Times_, I attended a press conference in London at EMI. Steve Jobs, the CEO of ...
-
Social Media’s Impact on News Organizations
Following a panel discussion at the Foreign Correspondents' Club in Hong Kong on social media and journalism, Marketing Interactive did a quick video interview. They summed up my comments as: "Social...
-
Global Editors Network seeks great China speakers!
This November the Global Editor's Network will bring together a great lineup of news editors and speakers from around the world. (Disclosure: I am speaking at the conference, but I am not an organizer...
-
Facebook Now Asia’s 4th Biggest Nation
An infographic produced by our social media team to show how Facebook now dominates Asia. Enjoy!...
-
First Facebook case study of agency work in Asia
A great campaign for Huggies diapers by our team was recently featured as the first-ever case study done by Facebook of work by an agency in the Asia-Pacific region. Really pleased! This image, taken ...
-
Recruiting via Sina Weibo
One of the biggest challenges facing our fast-growing social media team is finding the best talent out there. We have rarely resorted to recruiters, instead preferring to use social media. My colleagu...
-
Ogilvy on Facebook Commerce: The slides
Following the discussions on this blog, we recently held our latest Wall Street Journal social media training on Facebook Commerce. Below find a slideshare of the full deck, plus our latest version of...
-
E-Commerce to F-Commerce: The Webinar
Over the last few weeks, I have been diving into the topic of F-Commerce, or Facebook Commerce. Much of this is in preparation for a training that our team will be doing with The Wall Street Journal ...
-
Google+, a reset button for Facebook
A snap reaction to Google+ after using it for a day. I LIKE (OR +1, I SHOULD SAY): Google+ has felt like a refreshing reset from Facebook. (h/t to Jennifer 8. Lee for the reset concept) My Facebook fr...
-
Jobs: Social Media for Amazon in Beijing
A note from a friend and former colleague who just joined Amazon in Seattle: _In Social we are hiring 5 new developers. Positions for these technically minded individuals are open at levels – rangin...
-
Mobile Internet in China: Nokia vs iPhone vs Android
This graph shows the amount of Internet surfing done in China, according to device. It is interesting to note: - How Nokia still dominates in terms of the number of devices surfing the Internet. - Ho...
-
US Tweets China Air Pollution, Again
Following on the success of the US Embassy Twitter feed on the air pollution, BeijingAir, the US Consulate in Guangzhou this month followed suit, with Guangzhou_Air. Launched with little fanfare last ...
-
Facebook: Benchmark of F-Commerce Services
UPDATE: Image above has been updated on July 28, 2011. Please leave comments or additions on the more recent posting. One of my recent obsessions is social commerce, the idea of shared shopping exper...
-
Job: Writing at Facebook
Fed up with writing for newspapers? This just in from Facebook: Marketing Communications Copywriter Every day, Facebook is altering the way people communicate and share information. 500 million people...
-
Doobie Brothers in Hong Kong!
This year, the ball that I co-chair features the Doobie Brothers. It is our 10th anniversary, so we are taking over the largest hall of the Convention Center. (The room where Britain handed sovereignt...
-
How to: Use the iPad for Business
This Thursday we will have another one of our Social Media trainings done in association with The Wall Street Journal. Please join! Date: Thursday, May 12 Time: 12 noon Hong Kong (GMT +8) Where: Onlin...
-
Aryeh Sternberg on Social Media in Southeast Asia
Thomas Crampton interviews Aryeh Sternberg about current social media trends in Vietnam and Indonesia....
-
Carmen Cheng on the Merging of Fashion and Digital
Thomas Crampton interviews VF Asia Vice President Carmen Cheng about merging of fashion with digital platforms....
-
Growth of Internet Adspend vs Broadcast and Cable
The US-based Interactive Advertising Bureau recently released their annual report, which included an interesting comparison of the pace of growth adspend on the Internet vs broadcast and cable. The da...
-
Job: HK-based CNN Wire News Editor
CNN International is currently seeking high caliber candidates to join the busy team at our Asia news production center in Hong Kong. CNN Wire News Editor The CNN Wire is on the frontline of distillin...
-
Why Hong Kong has more phones than people.
One of the most striking statistics about Hong Kong is how there are far more phones than people in the territory. Many people have 2 phones - an iPhone and a Blackberry - but this cabbie has 6 phones...
-
UPDATE: Facebook signs to enter China?
UPDATED Again on April 9: Bloomberg now reports that Facebook is in exploratory talks with unnamed partners, but that nothing has been signed yet. UPDATED April 9: Due to a Tweet from a highly credibl...
-
Yahoo Asia: Old-Style Journalism Meets Bloggers
Yahoo Southeast Asia appears to have developed a rather successful formula for mixing old-style journalism with new media. ComScore ranks the portal as number one for news in four of five Southeast As...
-
Facebook cracks deal in Vietnam
Facebook, which has been blocked on-and-off in Vietnam, has just signed an agreement with FPT Corporation becoming a Preferred Developer Program Consultant. This partnership will cover the promotions ...
-
Mass iPad Burning in Malaysia
Yesterday across Asia, a number of iPads and iPhones were burned in honor of the dead for the Ching Ming festival. Sold by funeral stores in Malaysia, the paper iPads were burned on graves so that peo...
-
Oops! YouTube postreel on Obama 2012 suggests anti-Obama videos
Like many today, I quickly logged on to see the Barack Obama's YouTube video declaring his candidacy. The video is unexpected in a number of ways. For one thing, it does not feature the candidate at a...
-
Endorsement that matters: Po Leung Kuk graduates
Apologies for this non social media posting, but I wanted to share a great moment from Saturday when the alumni of the Foreign Correspondents' Club Scholarship Fund gathered together for our annual lu...
-
Martin Sorrell: How to bring Social Media to large agencies
Recently spoke with Sir Martin Sorrell, CEO of WPP (Disclosure: my ultimate boss), about how traditional advertising agencies can best incorporate social media. While PR was the function of agencies t...
-
10 Predictions for China’s Internet in 2011
Been meaning to post this list of prediction for China's Internet from Dick Wei of JP Morgan for a while. Although published in January, all the predictions look valid still in late March!Any predicti...
-
Indonesia: The Next Big Thing in Digital
This infographic and below video were created by students of Michael Netzley at Singapore Management University. Nice work, @hicais, @mavechan, @sugerine and @trixiayong! Any of you interested in a su...
-
Will Facebook kill the corporate website?
Had an interesting discussion with Jamie Yap of ZDNet who wrote about whether Facebook will kill the corporate website. Some points we discussed (as quoted by Jamie):This tide of corporations flocking...
-
Introducing Asia’s 5th Largest Nation: Facebook
An infographic produced by our social media team to show how Facebook now dominates Asia. Click here for a larger version. Enjoy!...
-
Australia’s Public Leadership Deficit
Following my posting and video on the public leadership deficit, BNET journalist Phil Dobbie called me from Australia to discuss how the issue is having impact on elections in New South Wales. In Phil...
-
Job: Social Media and Online Strategy SAP, Singapore
ROLESenior Manager of Online Marketing and Strategy assumes leadership for the development and execution of online strategy for marketing programs supported by the Regional Demand Center.This position...
-
Analysis of Indonesian Twitter Use
Indonesia is now the source of 15 percent of the world's Tweets, coming in third place globally behind the US and Brazil, according to the below recent analysis by Saling Silang. INDONESIA\'S TWEETS P...
-
Facebook’s India-Style Viral Curve In Brazil
If history proves a guide, Facebook will soon take over from Orkut as Brazil's dominant social network. The curves on this graph show a familiar story of what happens when Facebook's growth curve shif...
-
Alan Soon on Yahoo News in Southeast Asia
Yahoo Southeast Asia appears to have developed a rather successful formula for mixing old-style journalism with new media. ComScore ranks the portal as number one for news in four of five Southeast As...
-
Social Media Speech at Stanford on March 16
Stanford kindly asked me to speak on March 16 about social media in Asia. That week I will also visit Google, Facebook and a few other Internet companies in the valley. Please join the talk or let me ...
-
Infographic: China’s Social Media Evolution
Six months ago Ogilvy's China social media team created an infographic to show some of the local platforms thriving in place of the major international equivalents.Since then, new social media platfor...
-
Tackling The World’s Leadership Deficit
_ The world, as we all know, faces a massive leadership deficit (see video below). This has become painfully clear in recent weeks across the Arab world, but has long been the case. Faced with crisis ...
-
Social Media in China: Why and How
This quick overview of why and how companies have used Social Media to engage with China's online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy's social media team. A version o...
-
Fastest growing nation on Facebook? China!
The world's largest social network may be blocked in the world's most populous nation but - according to the latest stats from Social Bakers - China has been the fastest growing Facebook nation over t...
-
Teens now drive Indonesia’s mobile phone market
With mobile phones coming to Indonesia before everyone had landlines, Southeast Asia's most populous nation leapfrogged into the mobile era.By 2005 only a quarter of Indonesian homes had landlines, wh...
-
China Social Networks: Cool Girls to Hipsters
Facebook holds sway as the default social network in many parts of the world across all Internet demographics. In China, where Facebook is blocked, a handful of homegrown social networks attract segme...
-
Chinese Overtaking English as Internet Language
Chinese will soon overtake English as the largest native language of Netizens. That said, many of those Chinese are learning English, so I don't think it will spell the end of English. This infographi...
-
Group Buying: Australia Loves Bargains
Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year, according to a recent report in The Australian.Nielsen recently gave an ov...
-
Will Egypt Kill Sina Weibo?
_Ongoing unrest in the Arab world already prompted China's government to limit news on the unrest and filter searches and Tweets.Beyond censorship, these actions now may have financial impact on China...
-
Will Publishing Follow the Music Industry?
Apple's move to charge publishers 30 percent for subscriptions has raised a lot of interest around the business models for those selling content.A recent report on e-readers by Bain and Company opens ...
-
Facebook and China (or Irrelevant)
Never really one to share comics, but this one touches on two key parts of my team's work: Facebook and China. According to Dilbert, that makes relevant. Being described as "relevant" by Dilbert may b...
-
How To: Use Facebook to Make a Party Last
One of many that I took at the goodbye party this weekend for our friend Amy Wood, this photo helped bring home how digital photography combined with social media can extend an event well beyond the n...
-
Three Kingdoms of China’s Internet
While China's Internet is already dominated by power players in a way that the US Internet is not, investment bank CLSA sees further consolidation through lose alliances.A recent report by the investm...
-
What Ogilvy Clients Will Want in 2040
Apologies in advance for two postings in a row mentioning my employer! Created by members of the Ogilvy's APAC Social Media team, this video shows what clients will want from an advertising or market...
-
Social Media Jobs in Asia: Groupon, Ogilvy, AFP and Bangkok
UPDATE (FEB 18):_ We now have seven spots open for our Social Media team in Australia. _To celebrate the new year, here's a few great Social Media jobs in APAC.OGILVYHiring for Social Media is almost ...
-
Wikileaks: $100k Facebook Strategy for US Embassy Indonesia
Thanks to Wikileaks (via the Guardian) here's a cable from the US Embassy in Jakarta describing and justifying their US$100k investment in a Facebook and other social media ahead of Obama's visit. Int...
-
Oprah: Dethroned by Chinese Tweeter (Who doesn’t use Twitter)
The Queen of Talk, Oprah Winfrey, no longer reigns supreme.She has been passed as the tenth largest tweeter on earth by Yao Chen, a Chinese actress who is the most followed person on Weibo, China's ne...
-
Social Media in China: The Same, but Different
I wrote the below article for China Business Review, the magazine of the US-China Business Council. I'd be interested in feedback from the readers of this blog! Tom As Chinese consumers spend more ti...
-
Infographic: Asia’s Connectivity (updated)
Pulled together two charts using stats from the World Bank to look at the relative connectivity of major markets in East Asia and their GDP level. (THE SECOND CHART IS BETTER!) In the top chart, verti...
-
2010 Social Media News (in Cartoons)
Cartoonist Rob Cottingham has put together an amusing YouTube newsreel of the year in Social Media as told in his cartoons. ...
-
This Blog: Now Available on Kindle
Amazon kindly informed me that I may be interested in reading this blog via Kindle at a cost of US$0.99 per month. (They use a screenshot of the old layout of this blog)Wonder where that money goes?...
-
More Facebook users in Rangoon than Beijing?
A great graphic representation of friendship around the world produced earlier this month by Facebook show's the website's gaping void of connections to China. Facebook founder Mark Zuckerberg, in Chi...
-
Yes, Virginia, It is Christmas
A very Virginia-style scene of choosing a Christmas tree from the woods. (Photo credit to Thuy-Tien Crampton) That blob in the lower left corner being looked at by the horses is me carrying a cedar tr...
-
Facebook’s Vietnam War
UPDATE: This week (Jan 12, 2011) the government of Vietnam appears to be blocking Facebook more comprehensively. I wonder if FB ever managed to hire the person in the adjoining ad. One skillset they r...
-
China’s Social Network Personalities
The Social Media team for Ogilvy Beijing created this great graphic to explain the personality differences between social networks in China. Unlike other parts of the world, where Facebook or other so...
Thomas Crampton was a correspondent for the
