David Kirkpatrick: The Facebook Effect
May 19, 2010
I recently met up with David Kirkpatrick to discuss his upcoming book on Facebook. In the below video, he identified three things you might not know about Facebook:
1- Identity. Facebook doesn’t want to be a website, but the identity infrastructure of the Internet. In time, Facebook has the potential to pose a threat to the governments in terms of identification documents. Imagine one day printing out your Facebook ID instead of using a passport.
2- Mark Zuckerberg controls everything about Facebook. As a direct reflection of Zuckerberg’s beliefs, Facebook is constantly trying to push the boundaries for privacy online. Zuckerberg generally believes that people’s perception of privacy will change over time.
3- Monetization. The lack of an actual business model has had people questioning whether Facebook really is a business – or just a phenomenon. The answer is found in Facebook’s corporate strategy, which is more concerned with improvements and growth than monetization. Once they are large enough, however, there will be many, many ways of monetizing the platform.
More insights into the phenomenon of Facebook can be found in David’s book “The Facebook Effect” that comes out in June.











Thomas Crampton was a correspondent for the
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