A study by Edelman PR showed that trust is hitting an all time in many institutions. This video includes quick discussions with:

Jeff Jarvis – who thinks that the Davos crowd really does not appreciate how much trust in them has slipped.

Richard Edelman of Edelman PR – describes the details of the report.

Lionel Barber, editor of the Financial Times, who says we should continue to trust financial journalists. (He points out that some of the FT’s reporters were writing about the vulnerabilities in the financial system long before the markets tanked).