Adam Bly, 26 years old and founder of Seed Media, a rapidly growing science media and communications company, talks about why the time is right for publications on science and how his approach caught the science publishing industry unaware.

Compared to Rolling Stone in the early years “when music was less a subject than a lens for viewing culture,” Seed magazine received the 2006 Independent Press Award for Best Science and Technology Coverage.

Headquartered in New York, Seed Media has bureaux in Shanghai, London and Washington.

Aiming for both consumer and professional audiences online and in print, Adam describes how his a passion for science and advocacy of science literacy allowed him to build the company.

This is the first of many video postings from the World Economic Forum’s Summer Davos in Dalian.

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