Twitter clones are all the rage these days in China, but operating a Social Media platform can be tough in the country that blocks Twitter along with YouTube, Facebook, Slideshare and others.

David Liu runs one of the China-based, Twitter-like platforms, WoZai, so I asked him how he will break out from the pack of clones to set himself apart in the world’s largest Internet market.

David emphasized that he is taking a different route to getting early adopters. Instead of focusing on general users, WoZai’s strategy is to help celebrities and businesses set up communities and followings. Celebrities and businesses in China, Taiwan and Hong Kong will build virtual mailing lists to increase awareness and engagement.

Similar to Twitter, WoZai’s homepage will be available in traditional and simplified Chinese to attract the largest audience. For all his ambition, however, David does not expect WoZai to become a central platform for users, so has built in functionality for cross-posting from Twitter and other third party applications.

As with Twitter, WoZai has a 140 character limit, but because Chinese characters represent single words, much more can be expressed in 140 characters. WoZai is pushing for a mobile audience as well and is being designed to integrate with current Twitter mobile apps on Blackberry, iPhone and other platforms.

In targeting the mainland, WoZai is making the service as “China Friendly” as possible and clean enough for Beijing authorities.