Infographic of Social Media Equivalents in China
Aug 25, 2010
Our China Social Media team put together this infographic to explain some of China’s Social Media equivalents. Any major categories or companies missing? Put your suggestions below in comments.

Discussion
Trackback URL for this post:
http://www.thomascrampton.com/china/social-media-china/trackback/










Thomas Crampton was a correspondent for the
Maybe include Sifang under Check-in: http://sifang.com/
Nice infographic. Hong Kong would be a very different landscape.
I agree. We gave too much face to Jiepang!
Anyway… I doubt independent LBS will be as relevant for much longer in mainland China.
[...] Via Thomas Crampton [...]
Yes, it will be interesting to see how Location Based Services (4sq, Gowalla, etc) work with Facebook Places.
It seems in the last few years in China that new and independent Social Media platforms have a tough time. The giants seem to come along and start a rough equivalent. Are there any exceptions?
Agreed, the players in “check-in” are very speculative. Even FourSquare’s future is uncertain in the US, and the road is far more difficult in China where there are oodles of copycats and no established leader. I think Places will become the dominant LBS platform in the US, while in China the SNS players will likely eschew platform altogether and just build foursquare themselves.
Yes, the Chinese internet is generally dominated by empires, but I think RenRen and Kaixin001 count as “independent social media platforms” that have been able to rise in the last few years despite the efforts of Tencent, Sina, and Sohu to box them out. China’s Groupon players are also new and we’ll see how well they’re able to hold off entries from the internet empires (RenRen, Taobao, QQ, etc. are all in the game now).
[...] nel blog di Thomas Crampton ho trovato questo infographic che confronta i nostri social network (e come nostri intendo [...]
Wenwen under Tencent for Q&A
[...] Crampton puts together an infographic to explain some of China’s Social Media [...]
@Thomas would love to see a similar one for Japan.
[...] Infographic of Social Media Equivalents in China – Thomas Crampton [...]
That is One ugly (and inkomplette) infographic
Yes, LBS in China just started. But i see a trend that Microblogging service like Sina Weibo is tapping into the LBS field.. Any enterprise in China has the ambition to do it all! Like Tencent QQ!
Hi Kai, long time no see.
Actually Renren belongs to Oak Pacific and Sina owns a significant amount of shares in Kaixin001. It’s still the world of internet empires
Hope Jiepang goes well and never be like “Fanfou”.
a big missing is QQ’s Qzone. It is the largest Chinese social networking site although contains a lot of inactive users.
other else:
LBS: Sifang.com is actually the largest, although Jiepang much better markets itself.
Video Sharing: Ku6.com which just IPO and Baidu’s Qiyi.com (more like Hulu)
Photo Sharing: Yupoo.com is the No.1
IM: never forget China Mobile’s Fetion
Groupon: Lashou.com and Nuomi.com
Blog: Blogbus.com
[...] Infographic of Social Media Equivalents in China Veröffentlicht am 03/09/2010 von urban-listening in Uncategorized 0 via thomascrampton.com [...]
Very cool. Is there a larger report that this is part of that we can get?
Great insights! Thanks a lot Rebecca for sharing this with us.
[...] is an map of social media in China from Ogilvy PR’s Asia digital head Thomas Crompton. Almost all the global social media [...]
[...] Infographic of Social Media Equivalents in China [...]
the infographic is great, but unreadable (because of the small fonts). can anyone list them in comment? tq.
fonts are too small, can anyone list them in comment pls? tq
come on man. do you really know China?
twitter: did you here Tencent also have a twitter clone? It is clearly the no.2 behinds Sina.
SNS: douban is not a SNS period. Also, you can argue Qzone is the largest SNS in China.
Groupon: Nuomi.com is clearly the market leader there.
還好我都看得懂,字體的確略小。
“SNS” is a very loose categorization. Douban distinguishes itself from Renren, Kaixin or Facebook in the sense of social networking.
Meituan is the leader. Nuomi is the copier
Meituan is the leader. Nuomi is the copier
hi thomas a few categories that you might want to consider adding, gaming (qq etc) which tends to be extremely social in cn; music sharing (baidu etc), dating (iapartment).
[...] http://www.thomascrampton.com/china/social-media-china/ Weitersagen Veröffentlicht in Weltgeschehen [...]
Hi Thomas, How are you doing. Now you can add another one… The Quora's clone. It is called ZhiHu. You will find the details here http://thenextweb.com/asia/201.../
[...] China social media equivalent graphic?I am revamping a CN social media graphic (check it out here – http://www.thomascrampton.com/ch…). Should Quora be in Q&A along with Yahoo Answers? Or should it be separate? Bear in mind more [...]
[...] “stole” this from Thomas Crampton website. You can go over his site through this link This visual representation of the state of the social media was made in August 2010. Bearing that [...]
[...] going to show you the Chinese one here, and if you wish, you can always go over to the original link for additional [...]
[...] can refer to this link. [...]
[...] 为了清楚解释社交媒体在亚洲的发展,奥美360数字影响力团队开发了一系列社交媒体“靶子”,将国际性平台至于外圈,而相对应的本土化平台至于内 圈。 (见图示,原图请见:http://www.thomascrampton.com/china/social-media-china/) [...]
[...] to life. Another posting that has generated a good deal of interest is the Beijing team’s infographic of China’s social media equivalents. The equivalents graphic will soon be updated, so suggestions [...]
New one, and pixel-by-pixel: DianDian (点点) for Tumblr. TechRice article here: http://goo.gl/GAge9
[...] by Marlene Friis Feb 25th, 2011 TweetShareAt the homepage of Thomas Crampton, we found these interesting infographics each of them showing which social media platforms that are [...]
[...] Thomas Crampton Share Mídias Sociais Mapeie seus amigos no [...]
[...] Thomas Crampton & Josetelmo consultoria Share Gostou? Compartilha [...]
[...] months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international [...]
[...] 2011年3月2日发布的中国社交媒体生态图谱: 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]
[...] 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]
[...] 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]
[...] Infographic: Social media equivalents in China This inforgraphic displays the Chinese equivalents of the rest of the English-speaking web’s most popular social media services. [...]
[...] Ogilvy PR’s 360 Degree Digital Influence Practice’s Social Media team in China put together an infographic to show China’s social media equivalents in an expansive list of categories: wikis, [...]
[...] Crampton, una de esas personas que ha combinado su pasión por China con las nuevas tecnologías, publicaba en su página web un gráfico sobre las redes sociales chinas. En realidad, la imagen de Crampton [...]
[...] is explosief gegroeid in Azië en Afrika. Geraadpleegd op 14 april 2011, Crampton, Thomas (2010). Infoprahic of Social Media Equivalents in China Geraadpleegd op 14 april 2011, Reacties [...]
[...] Posted on November 28, 2011 by Sai Six months ago Ogilvy’s China social media team created an info graphic to show some of the local platforms thriving in place of the major international [...]
[...] http://www.thomascrampton.com/china/social-media-china/http://www.thebigwild.org, ik heb de site bekeken en het komt betrouwbaar over. Het gaat over het wild in de natuur. Ik denk dat dit integer is. [...]