Thomas Crampton

Social Media in China and across Asia

Infographic of Social Media Equivalents in China

Aug 25, 2010

Our China Social Media team put together this infographic to explain some of China’s Social Media equivalents. Any major categories or companies missing? Put your suggestions below in comments.

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Discussion

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View Comments for “Infographic of Social Media Equivalents in China”

  1. Maybe include Sifang under Check-in: http://sifang.com/
    Nice infographic. Hong Kong would be a very different landscape.

    Posted by Yolanda | August 25, 2010, 6:01 pm
  2. I agree. We gave too much face to Jiepang!

    Anyway… I doubt independent LBS will be as relevant for much longer in mainland China.

    Posted by Jeremy Webb | August 25, 2010, 6:59 pm
  3. [...] Via Thomas Crampton [...]

    Posted by China's unique social media landscape in detail | Asian Correspondent | August 25, 2010, 12:06 pm
  4. Yes, it will be interesting to see how Location Based Services (4sq, Gowalla, etc) work with Facebook Places.

    It seems in the last few years in China that new and independent Social Media platforms have a tough time. The giants seem to come along and start a rough equivalent. Are there any exceptions?

    Posted by thomascrampton | August 25, 2010, 11:41 pm
  5. Agreed, the players in “check-in” are very speculative. Even FourSquare’s future is uncertain in the US, and the road is far more difficult in China where there are oodles of copycats and no established leader. I think Places will become the dominant LBS platform in the US, while in China the SNS players will likely eschew platform altogether and just build foursquare themselves.

    Yes, the Chinese internet is generally dominated by empires, but I think RenRen and Kaixin001 count as “independent social media platforms” that have been able to rise in the last few years despite the efforts of Tencent, Sina, and Sohu to box them out. China’s Groupon players are also new and we’ll see how well they’re able to hold off entries from the internet empires (RenRen, Taobao, QQ, etc. are all in the game now).

    Posted by Kai Lukoff | August 26, 2010, 3:49 am
  6. [...] nel blog di Thomas Crampton ho trovato questo infographic che confronta i nostri  social network (e come nostri intendo [...]

    Posted by Social Network: la Cina nel web 2.0 [infographic] | social media analyst | August 26, 2010, 4:46 am
  7. Wenwen under Tencent for Q&A

    Posted by Guest | August 26, 2010, 1:34 pm
  8. [...] Crampton puts together an infographic to explain some of China’s Social Media [...]

    Posted by Global Voices in English | August 27, 2010, 6:46 am
  9. @Thomas would love to see a similar one for Japan.

    Posted by Alexander Ainslie (@AAinslie) | August 27, 2010, 3:34 pm
  10. [...] Infographic of Social Media Equivalents in China – Thomas Crampton [...]

    Posted by Tableau des équivalences web occidental / web chinois : Antonio A. Casilli :: BodySpaceSociety | August 27, 2010, 2:37 pm
  11. That is One ugly (and inkomplette) infographic ;-)

    Posted by Fff | August 27, 2010, 11:52 pm
  12. Yes, LBS in China just started. But i see a trend that Microblogging service like Sina Weibo is tapping into the LBS field.. Any enterprise in China has the ambition to do it all! Like Tencent QQ!

    Posted by Emma | September 1, 2010, 2:09 am
  13. Hi Kai, long time no see.

    Actually Renren belongs to Oak Pacific and Sina owns a significant amount of shares in Kaixin001. It’s still the world of internet empires :(

    Hope Jiepang goes well and never be like “Fanfou”.

    Posted by Jason Zhan Jia | September 2, 2010, 3:55 am
  14. a big missing is QQ’s Qzone. It is the largest Chinese social networking site although contains a lot of inactive users.

    other else:

    LBS: Sifang.com is actually the largest, although Jiepang much better markets itself.
    Video Sharing: Ku6.com which just IPO and Baidu’s Qiyi.com (more like Hulu)
    Photo Sharing: Yupoo.com is the No.1
    IM: never forget China Mobile’s Fetion
    Groupon: Lashou.com and Nuomi.com
    Blog: Blogbus.com

    Posted by Jason Zhan Jia | September 2, 2010, 4:09 am
  15. [...] Infographic of Social Media Equivalents in China Veröffentlicht am 03/09/2010 von urban-listening in Uncategorized 0 via thomascrampton.com [...]

    Posted by Infographic of Social Media Equivalents in China « Christian Steiger | September 3, 2010, 2:15 am
  16. Very cool. Is there a larger report that this is part of that we can get?

    Posted by elliottng | September 7, 2010, 4:28 pm
  17. Great insights! Thanks a lot Rebecca for sharing this with us.

    Posted by Abasse Asgaraly | September 8, 2010, 2:36 pm
  18. [...] is an map of social media in China from Ogilvy PR’s Asia digital head Thomas Crompton. Almost all the global social media [...]

    Posted by Five Similarities and Differences Between the Social Media Behaviors in India and China | Gauravonomics Blog For Marketers, Entrepreneurs and Activists | September 16, 2010, 10:05 am
  19. [...] Infographic of Social Media Equivalents in China [...]

    Posted by 维基部落 » 两张图 | September 18, 2010, 8:56 pm
  20. the infographic is great, but unreadable (because of the small fonts). can anyone list them in comment? tq.

    Posted by Krisztian Koronics | October 11, 2010, 5:19 am
  21. fonts are too small, can anyone list them in comment pls? tq

    Posted by Krisztian Koronics | October 11, 2010, 5:20 am
  22. come on man. do you really know China?

    twitter: did you here Tencent also have a twitter clone? It is clearly the no.2 behinds Sina.
    SNS: douban is not a SNS period. Also, you can argue Qzone is the largest SNS in China.
    Groupon: Nuomi.com is clearly the market leader there.

    Posted by Steve Han | October 11, 2010, 9:56 am
  23. 還好我都看得懂,字體的確略小。

    Posted by Vista  | October 11, 2010, 12:56 pm
  24. “SNS” is a very loose categorization. Douban distinguishes itself from Renren, Kaixin or Facebook in the sense of social networking.

    Posted by Crane W. | October 12, 2010, 8:26 am
  25. Meituan is the leader. Nuomi is the copier

    Posted by Solaris | October 12, 2010, 9:49 am
  26. Meituan is the leader. Nuomi is the copier

    Posted by Solaris | October 12, 2010, 9:49 am
  27. hi thomas a few categories that you might want to consider adding, gaming (qq etc) which tends to be extremely social in cn; music sharing (baidu etc), dating (iapartment).

    Posted by Lin Liu | January 9, 2011, 3:29 pm
  28. [...] http://www.thomascrampton.com/china/social-media-china/ Weitersagen Veröffentlicht in Weltgeschehen [...]

    Posted by China online – Social Media für Kommunisten | January 10, 2011, 11:29 am
  29. Hi Thomas, How are you doing. Now you can add another one… The Quora's clone. It is called ZhiHu. You will find the details here http://thenextweb.com/asia/201.../

    Posted by juanmarketing | January 25, 2011, 9:00 am
  30. [...] China social media equivalent graphic?I am revamping a CN social media graphic (check it out here – http://www.thomascrampton.com/ch…). Should Quora be in Q&A along with Yahoo Answers? Or should it be separate? Bear in mind more [...]

    Posted by Where does Quora and its Chinese equivalent belong on this China social media equivalent graphic? - Quora | February 16, 2011, 2:11 am
  31. [...] “stole” this from Thomas Crampton website. You can go over his site through this link This visual representation of the state of the social media was made in August 2010. Bearing that [...]

    Posted by HRIS – hr software systems » Blog Archive » Chinese social media equivalent to western world [infographics] | February 17, 2011, 5:31 am
  32. [...] going to show you the Chinese one here, and if you wish, you can always go over to the original link for additional [...]

    Posted by The state of the Chinese social media sphere [infographics] » HR Software China | February 17, 2011, 5:45 am
  33. [...] can refer to this link. [...]

    Posted by [infographics] Chinese social media landscape | Human Resources China | February 17, 2011, 5:54 am
  34. [...] 为了清楚解释社交媒体在亚洲的发展,奥美360数字影响力团队开发了一系列社交媒体“靶子”,将国际性平台至于外圈,而相对应的本土化平台至于内 圈。 (见图示,原图请见:http://www.thomascrampton.com/china/social-media-china/) [...]

    Posted by 社会化媒体在中国:同族异构 - leafiy-everything,everyone | February 18, 2011, 12:35 am
  35. [...] to life. Another posting that has generated a good deal of interest is the Beijing team’s infographic of China’s social media equivalents. The equivalents graphic will soon be updated, so suggestions [...]

    Posted by China Social Networks: Cool Girls to Hipsters - Thomas Crampton | February 24, 2011, 1:33 am
  36. New one, and pixel-by-pixel: DianDian (点点) for Tumblr. TechRice article here: http://goo.gl/GAge9

    Posted by Ami Li | February 24, 2011, 3:43 pm
  37. [...] by Marlene Friis Feb 25th, 2011 TweetShareAt the homepage of Thomas Crampton, we found these interesting infographics each of them showing which social media platforms that are [...]

    Posted by Asian Social Media Equivalents [infographic] | Mindjumpers | February 25, 2011, 3:23 am
  38. [...] Thomas Crampton Share Mídias Sociais Mapeie seus amigos no [...]

    Posted by Infográfico - Mídias sociais orientais | Blog Mídias Sociais | February 25, 2011, 5:15 am
  39. [...] Thomas Crampton & Josetelmo consultoria Share Gostou? Compartilha [...]

    Posted by Infográfico: Mídias Sociais no oriente – Mídias Sociais Blog - Web 2.0 | February 28, 2011, 8:00 am
  40. [...] months ago Ogilvy’s China social media team created an infographic to show some of the local platforms thriving in place of the major international [...]

    Posted by China’s Social Media Evolution - Thomas Crampton | March 2, 2011, 10:53 pm
  41. [...] 2011年3月2日发布的中国社交媒体生态图谱: 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]

    Posted by 中国社交媒体生态图谱 | DamnDigital | 互动中国 | March 3, 2011, 11:30 pm
  42. [...] 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]

    Posted by 中国社交媒体生态图谱 | 优酪网 | March 4, 2011, 4:50 am
  43. [...] 这张图谱展示了在社交媒体的不同领域内中国本土的主要竞争者和与之对等的国外竞争者的位置。6个月前他们发布过这张图谱的前一个版本,你可以看到半年以来格局的变化。 [...]

    Posted by 高平第一城 » Blog Archive » 中国社交媒体生态图谱 | March 7, 2011, 9:33 pm
  44. [...] Infographic: Social media equivalents in China This inforgraphic displays the Chinese equivalents of the rest of the English-speaking web’s most popular social media services. [...]

    Posted by Links for week ending 11 March 2011 | The Barefoot Technologist | March 11, 2011, 8:34 am
  45. [...] Ogilvy PR’s 360 Degree Digital Influence Practice’s Social Media team in China put together an infographic to show China’s social media equivalents in an expansive list of categories: wikis, [...]

    Posted by The Ever Increasing Scope of China’s Social Media Equivalents « Trufflepig Search | March 11, 2011, 11:41 am
  46. [...] Crampton, una de esas personas que ha combinado su pasión por China con las nuevas tecnologías, publicaba en su página web un gráfico sobre las redes sociales chinas. En realidad, la imagen de Crampton [...]

    Posted by >Las redes sociales chinas « LA FOTO OLVIDADA DE AYER | April 2, 2011, 1:07 am
  47. [...] is explosief gegroeid in Azië en Afrika. Geraadpleegd op 14 april 2011, Crampton, Thomas (2010). Infoprahic of Social Media Equivalents in China Geraadpleegd op 14 april 2011, Reacties [...]

    Posted by Sociale media vanuit een Aziatisch perspectief | April 18, 2011, 12:23 am
  48. [...] Posted on November 28, 2011 by Sai Six months ago Ogilvy’s China social media team created an info graphic to show some of the local platforms thriving in place of the major international [...]

    Posted by China’s Social Media Evolution « My Name In | November 28, 2011, 12:58 am
  49. [...] http://www.thomascrampton.com/china/social-media-china/http://www.thebigwild.org, ik heb de site bekeken en het komt betrouwbaar over. Het gaat over het wild in de natuur. Ik denk dat dit integer is. [...]

    Posted by Datavisualisatie » Best & worst practices Janneke | January 25, 2012, 5:43 am

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