Thomas Crampton

Social Media in China and across Asia

Infographic of Social Media Equivalents in China

Aug 25, 2010

Our China Social Media team put together this infographic to explain some of China’s Social Media equivalents. Any major categories or companies missing? Put your suggestions below in comments.

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Discussion

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View Comments for “Infographic of Social Media Equivalents in China”

  • New one, and pixel-by-pixel: DianDian (点点) for Tumblr. TechRice article here: http://goo.gl/GAge9

  • Hi Thomas, How are you doing. Now you can add another one... The Quora's clone. It is called ZhiHu. You will find the details here http://thenextweb.com/asia/201...

  • Lin Liu

    hi thomas a few categories that you might want to consider adding, gaming (qq etc) which tends to be extremely social in cn; music sharing (baidu etc), dating (iapartment).

  • "SNS" is a very loose categorization. Douban distinguishes itself from Renren, Kaixin or Facebook in the sense of social networking.

  • 還好我都看得懂,字體的確略小。

  • Steve Han

    come on man. do you really know China?

    twitter: did you here Tencent also have a twitter clone? It is clearly the no.2 behinds Sina.
    SNS: douban is not a SNS period. Also, you can argue Qzone is the largest SNS in China.
    Groupon: Nuomi.com is clearly the market leader there.

  • Solaris

    Meituan is the leader. Nuomi is the copier

  • fonts are too small, can anyone list them in comment pls? tq

  • the infographic is great, but unreadable.

  • Abasse Asgaraly

    Great insights! Thanks a lot Rebecca for sharing this with us.

  • Very cool. Is there a larger report that this is part of that we can get?

  • a big missing is QQ's Qzone. It is the largest Chinese social networking site although contains a lot of inactive users.

    other else:

    LBS: Sifang.com is actually the largest, although Jiepang much better markets itself.
    Video Sharing: Ku6.com which just IPO and Baidu's Qiyi.com (more like Hulu)
    Photo Sharing: Yupoo.com is the No.1
    IM: never forget China Mobile's Fetion
    Groupon: Lashou.com and Nuomi.com
    Blog: Blogbus.com

  • Torsten Weise

    Great infographic.
    A few more sites come to my mind, though I'm unsure if they qualify for the infographic:
    SNS: http://xiaoyou.qq.com/ (belonging to Tencent)
    Instant messaging: http://feixin.10086.cn/
    Video sharing: http://www.ku6.com/, http://www.56.com/
    Social bookmarking: http://cang.baidu.com/ (but ... another baidu)
    Online trade (B2C, maybe not social enough?): http://www.360buy.com/, http://www.newegg.com.cn/

    Category (once again, unsure about the sufficient social factor for some):
    Music sharing: http://songtaste.com/, http://www.1ting.com/, http://www.kugou.com/
    Online literature: http://www.xxsy.net/ (a Shanda subsidiary), http://www.xxsy.net/, http://www.hongxiu.com/ (another Shanda subsidiary)

  • Great infographic. A few more sites come to my mind, though I'm unsure if they qualify for the infographic:
    SNS: http://xiaoyou.qq.com/ (belonging to Tencent)
    Instant messaging: http://feixin.10086.cn/
    Video sharing: http://www.ku6.com/, http://www.56.com/
    Social bookmarking: http://cang.baidu.com/ (but ... another baidu)
    Online trade (B2C, maybe not social enough?): http://www.360buy.com/, http://www.newegg.com.cn/

    Category (once again, unsure about the sufficient social factor for some):
    Music sharing: http://songtaste.com/, http://www.1ting.com/, http://www.kugou.com/
    Online literature: http://www.xxsy.net/ (a Shanda subsidiary), http://www.xxsy.net/, http://www.hongxiu.com/ (another Shanda subsidiary)

  • Fff

    That is One ugly (and inkomplette) infographic ;-)

  • @Thomas would love to see a similar one for Japan.

  • Guest

    Wenwen under Tencent for Q&A

  • Jeremy Webb

    I agree. We gave too much face to Jiepang!

    Anyway... I doubt independent LBS will be as relevant for much longer in mainland China.

  • Yes, it will be interesting to see how Location Based Services (4sq, Gowalla, etc) work with Facebook Places.

    It seems in the last few years in China that new and independent Social Media platforms have a tough time. The giants seem to come along and start a rough equivalent. Are there any exceptions?

  • Agreed, the players in "check-in" are very speculative. Even FourSquare's future is uncertain in the US, and the road is far more difficult in China where there are oodles of copycats and no established leader. I think Places will become the dominant LBS platform in the US, while in China the SNS players will likely eschew platform altogether and just build foursquare themselves.

    Yes, the Chinese internet is generally dominated by empires, but I think RenRen and Kaixin001 count as "independent social media platforms" that have been able to rise in the last few years despite the efforts of Tencent, Sina, and Sohu to box them out. China's Groupon players are also new and we'll see how well they're able to hold off entries from the internet empires (RenRen, Taobao, QQ, etc. are all in the game now).

  • Hi Kai, long time no see.

    Actually Renren belongs to Oak Pacific and Sina owns a significant amount of shares in Kaixin001. It's still the world of internet empires :(

    Hope Jiepang goes well and never be like "Fanfou".

  • Emma

    Yes, LBS in China just started. But i see a trend that Microblogging service like Sina Weibo is tapping into the LBS field.. Any enterprise in China has the ambition to do it all! Like Tencent QQ!

  • Yolanda

    Maybe include Sifang under Check-in: http://sifang.com/
    Nice infographic. Hong Kong would be a very different landscape.

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