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  5. 5. Foursquare for Business: A Strategic Framework
  6. 6. Ogilvy On: Foursquare for Business (The Slides)

China

Michel Adam: Why I founded Fashion TV

By thomascrampton ⋅ December 2, 2008 ⋅ Post a comment

Michel Adam, founder of Fashion TV, describes why he founded the channel and the business model on which his fortune is being built.

Beginning with a bar in Paris, Adam has built one of the fastest growing TV channels, but he makes no money on the shows. (That said, the production of shows doesn’t cost him much either.)

The channel itself – which features an endless stream of scantily clad women strutting down catwalks – is a loss leader for the brand itself.

The brand, similar to Richard Branson’s Virgin brand, is sold on for other industries, such as nightclubs, events or other subsidiary businesses.

Adam spoke in Hong Kong on his way up to Shanghai. He sees China as an important growth market.

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China

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View Comments for “Michel Adam: Why I founded Fashion TV”

  1. Michel’s real money is from undergr… biz, not from FTV

    Posted by Jason | December 2, 2008, 10:52 am

  2. You’re comparing Fashion TV to Virgin? Seriously?

    Adam Lisowski is a sham. And boring to listen to…

    Posted by Tigger | December 3, 2008, 2:06 am

  3. I love your thoughts! I normally don\’t even bother to leave comments, but I wanted to let you know that you hit the nail on the head!

    Posted by Fashion Trends | December 3, 2008, 2:17 pm

  4. Man I feel sorry for all the poor girls that had to lay on his casting couch over the years, or dance on the pole he has in his office in Paris!

    Posted by scooterman | December 3, 2008, 6:34 pm

  5. For more interesting facts and articles about 'Michel' Adam Lisowski and FTV, please read my blog

    ftvfashion.wordpress.com

    If you have any information, facts, links or comments regarding Michel Adam or Fashion TV business practices, please either leave a comment in the blog above, or donate text to this Wiki site:

    micheladamftv.wetpaint.com

    Posted by Anonymous | July 5, 2009, 5:06 am

  6. what a IDIOT !!!

    the reporter was good,when he start laughing after fat mans comment…”i love fashion” hahahahah “YOU LOVE FASHION ,HAHAHAHAH” …LIKE …OK …..HAHAHAH

    Posted by Karl_Lagerfeld | August 8, 2009, 9:38 am

  7. Funny video, not sure about the station though!

    Mbop Megashop

    Posted by Online Shopping Mall | July 7, 2010, 8:27 am

  8. Michel Adam, founder of Fashion TV, describes why he founded the channel and the business model!

    Posted by fat loss 4 idiots | July 12, 2010, 4:18 am

  9. Michel Adam, founder of Fashion TV, describes why he founded the channel and the business model!

    Posted by fat loss 4 idiots | July 12, 2010, 11:18 am

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thomascramptonconf

Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...