Sep 5, 2012
Tomorrow we launch the first edition of Social Media Matters. I believe it will be Asia’s largest and highest level conference dedicated to social business in Asia. We have 400+ attendees and some amazing speakers from all major global, China and many regional platforms. Next Media kindly did this crazy video for the event. Now
Jun 26, 2012
I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that
Jun 10, 2012
Spent a few days hanging out in Kyoto with a fun and fascinating storyteller, film director Asif Kapadia. Asif has directed a number of films, most notably Senna, about Formula 1 driver Ayrton Senna. I knew little about Senna, but loved the film. The entire film is made from archival footage of Senna and much
May 13, 2012
We have a number of openings in our team, this one is fairly senior and quite urgent. We are also looking for people elsewhere in the region. Let us know if you are interested. To get an idea about our team dynamic, you can look at this YouTube video. Send a CV and cover letter
Sep 21, 2011
Following a panel discussion at the Foreign Correspondents’ Club in Hong Kong on social media and journalism, Marketing Interactive did a quick video interview. They summed up my comments as: “Social media is a bigger threat than opportunity.”
Jun 30, 2011
A snap reaction to Google+ after using it for a day. I like (or +1, I should say): Google+ has felt like a refreshing reset from Facebook. (h/t to Jennifer 8. Lee for the reset concept) My Facebook friend’s list is filled with many people whom I barely know. The people popping up on Google+
Apr 4, 2011
Like many today, I quickly logged on to see the Barack Obama’s YouTube video declaring his candidacy. The video is unexpected in a number of ways. For one thing, it does not feature the candidate at all, but a series of grassroots supporters who share only their first name and location. More striking, however, was
Mar 30, 2011
Recently spoke with Sir Martin Sorrell, CEO of WPP (Disclosure: my ultimate boss), about how traditional advertising agencies can best incorporate social media. While PR was the function of agencies that benefited most from social networks, social will play an integral role across all parts of agency work, including advertising and in-store retail. For that
Feb 15, 2011
One of many that I took at the goodbye party this weekend for our friend Amy Wood, this photo helped bring home how digital photography combined with social media can extend an event well beyond the normal cycle. Since trading my career as a globe-trotting correspondent to work in social media, I seldom seem to
Jan 5, 2011
Cartoonist Rob Cottingham has put together an amusing YouTube newsreel of the year in Social Media as told in his cartoons.
Nov 15, 2010
These slides are from a webinar I presented this morning with my colleague John Stauffer on how companies can work with social networks. It is part of an ongoing series of webinars done in an association between Ogilvy, The Wall Street Journal and GoToWebinar Ogilvy On: Social Networks for Business View more presentations from 360
Oct 18, 2010
Please enjoy this chart of Social Media Equivalents for South Korea, produced by our team in Seoul. I have already publishedthe Social Media equivalents charts we produced about: Vietnam, Japan and China. Inspired by our work in Asia, a non-Ogilvy bulls-eye was produced about Hungary. There are more on the way. As always, feedback welcome
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
