Sep 21, 2011
Following a panel discussion at the Foreign Correspondents’ Club in Hong Kong on social media and journalism, Marketing Interactive did a quick video interview. They summed up my comments as: “Social media is a bigger threat than opportunity.”
Jun 30, 2011
A snap reaction to Google+ after using it for a day. I like (or +1, I should say): Google+ has felt like a refreshing reset from Facebook. (h/t to Jennifer 8. Lee for the reset concept) My Facebook friend’s list is filled with many people whom I barely know. The people popping up on Google+
Apr 4, 2011
Like many today, I quickly logged on to see the Barack Obama’s YouTube video declaring his candidacy. The video is unexpected in a number of ways. For one thing, it does not feature the candidate at all, but a series of grassroots supporters who share only their first name and location. More striking, however, was
Mar 30, 2011
Recently spoke with Sir Martin Sorrell, CEO of WPP (Disclosure: my ultimate boss), about how traditional advertising agencies can best incorporate social media. While PR was the function of agencies that benefited most from social networks, social will play an integral role across all parts of agency work, including advertising and in-store retail. For that
Feb 15, 2011
One of many that I took at the goodbye party this weekend for our friend Amy Wood, this photo helped bring home how digital photography combined with social media can extend an event well beyond the normal cycle. Since trading my career as a globe-trotting correspondent to work in social media, I seldom seem to
Jan 5, 2011
Cartoonist Rob Cottingham has put together an amusing YouTube newsreel of the year in Social Media as told in his cartoons.
Nov 15, 2010
These slides are from a webinar I presented this morning with my colleague John Stauffer on how companies can work with social networks. It is part of an ongoing series of webinars done in an association between Ogilvy, The Wall Street Journal and GoToWebinar Ogilvy On: Social Networks for Business View more presentations from 360
Oct 18, 2010
Please enjoy this chart of Social Media Equivalents for South Korea, produced by our team in Seoul. I have already publishedthe Social Media equivalents charts we produced about: Vietnam, Japan and China. Inspired by our work in Asia, a non-Ogilvy bulls-eye was produced about Hungary. There are more on the way. As always, feedback welcome
Oct 16, 2010
In a recent conversation with Gary Wang, founder of Tudou one of China’s YouTube-like video sites, he spoke about recent trends in online video. The future will rely highly on mobile and tablet devices, Gary said (see video below for more details), while adding that Tudou is currently working to make the entire video library
Oct 16, 2010
I recently spoke with Jamie Yap from ZDNet Asia about the state of digital marketing in Asia. In her article “Digital Marketing Not Up To Speed in Asia“, a number of issues were highlighted, including: – The growth of Social Media in Asia, as reported by Nielsen – One of the challenges in implementing a
Oct 12, 2010
My Hungarian is not very good, so I cannot read the text, but our Asia team’s bull-eye system of identifying social media equivalents has inspired Koronics Krisztián to create a Hungarian equivalent! I have already published some of our Social Media equivalents charts: Vietnam, Japan and China. Coming up soon: Korea! As ever, feedback welcome
Oct 12, 2010
An online platform on which anyone can publish their writing, Scribd transforms almost any form of digital written text into HTML5, a programming language that allows easy display in a browser window. Beyond the geeky joy of turning text into HTML5, Scribd aims to merge the print and online world by socializing the reading process.
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
