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	<title>Thomas Crampton &#187; People</title>
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	<link>http://www.thomascrampton.com</link>
	<description>Social Media in China and across Asia</description>
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		<title>Adonis Chang</title>
		<link>http://www.thomascrampton.com/people/adonis-chang/</link>
		<comments>http://www.thomascrampton.com/people/adonis-chang/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 10:00:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Adonis Chang]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5123</guid>
		<description><![CDATA[Adonis joined Era Ogilvy Public Relations in May 2008. As Group Account Director, he is responsible for PR strategic development, issue and crisis preparedness and management as well as media handling (proactive/reactive). Adonis leads a team of 15 PR professionals, and current clients include FET, Brand’s, Cathay United Bank, H&#38;H (Colgate and Darlie), Loreal, Johnson<p class="more-link"><a href="http://www.thomascrampton.com/people/adonis-chang/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Adonis joined Era Ogilvy Public Relations in May 2008.</p>
<p>As Group Account Director, he is responsible for PR strategic development, issue and crisis preparedness and management as well as media handling (proactive/reactive).</p>
<p>Adonis leads a team of 15 PR professionals, and current clients include FET, Brand’s, Cathay United Bank, H&amp;H (Colgate and Darlie), Loreal, Johnson and Johnson, Pfizer, Razer, Tom Tom, Zynga, WD, Uniliver, Schick, Standard Charted, Synology, Herbalife, Epson. Pepsico, Avon, AMD, USMEF, Herbalife and Sony etc.</p>
<p>Before coming to Era PR, Adonis was at Ogilvy PR for nearly 2 years. In that time, he worked for clients such as Nike, Simmons, Diageo/Johnnie Walker, Siemens, Pepsico, Ford, Avon, Scania, and Yulon GM.</p>
<p>Prior to the Ogilvy PR Group, Adonis worked for several companies in different fields, including Kingstone Bookstore, Tower Records Taiwan, KPS Mega Store, Blockbuster Taiwan, eolTaiwan and CET (a company under Caves Bookstore Group).</p>
<p>Adonis’ Facebook:<span style="text-decoration: underline"><a href="http://www.facebook.com/cyc.september">facebook.com/cyc.september</a></span></p>
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		<title>Joelynn Chin</title>
		<link>http://www.thomascrampton.com/people/joelynn-chin/</link>
		<comments>http://www.thomascrampton.com/people/joelynn-chin/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 10:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Joelynn Chin]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5128</guid>
		<description><![CDATA[Joelynn’s entry into Digital Marketing was inevitable, despite her ‘old school’ soul. It was five years ago when she joined the ATL folks at Ogilvy &#38; Mather Advertising, after stints at Bates, Grey and M&#38;C Saatchi. At Ogilvy, she couldn’t help but notice the exciting stuff that was coming out from O One. Direct was<p class="more-link"><a href="http://www.thomascrampton.com/people/joelynn-chin/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Joelynn’s entry into Digital Marketing was inevitable, despite her ‘old school’ soul. It was five years ago when she joined the ATL folks at Ogilvy &amp; Mather Advertising, after stints at Bates, Grey and M&amp;C Saatchi.</p>
<p>At Ogilvy, she couldn’t help but notice the exciting stuff that was coming out from O One. Direct was at its peak while Digital was beginning to take hold.</p>
<p>The lure to switch disciplines was strong but fear and uncertainty held her back. She wasn’t even on MSN Chat and Facebook then. After talking to many people, including Dirk Eschenbacher, the O One Regional CD at that time,(who was in town to inspire Ogilvians), she finally took the plunge.</p>
<p>Four years later Joelynn is glad she took that step as more and more people are consuming their media and even socialising online.</p>
<p>While the warp speed of the digital world still scares her, she has embraced enough of it to write a paper that made finalist for Ogilvy Asia Pacific’s Digital Influence Essay Competition 2010 – Around the World in 80 Clicks: How to Influence Travellers in a Digital Environment.</p>
<p>Even though Joelynn still writes letters to pen-pals from her schooldays the old-fashioned way, she loves it that social media has allowed her to connect with old and new friends, writers, designers, chefs, politicians, digital gurus and other inspiring and remarkable thinkers.</p>
<p>Joelynn posts on Facebook, Twitter and two blogs when she has something interesting or worthwhile to share. She adheres to Uncle Ben’s ‘with great power comes great responsibility’ advice and will never subject her friends and followers to ‘I want a cupcake’ type of postings.</p>
]]></content:encoded>
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		<title>Yeelim Lee</title>
		<link>http://www.thomascrampton.com/people/yeelim-lee/</link>
		<comments>http://www.thomascrampton.com/people/yeelim-lee/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:59:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Yeelim Lee]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5137</guid>
		<description><![CDATA[Yeelim is Associate Director of the Technology and Innovation Practice in Hong Kong. He has more than nine years public relations experience in the field of technology and digital communications, working on B2C and B2B clients including Adobe, CA, Fujitsu, GSMA, IBM, Samsung Electronics, Microsoft, and Motorola among others. He is responsible for strategic counsel,<p class="more-link"><a href="http://www.thomascrampton.com/people/yeelim-lee/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Yeelim is Associate Director of the Technology and Innovation Practice in Hong Kong. He has more than nine years public relations experience in the field of technology and digital communications, working on B2C and B2B clients including Adobe, CA, Fujitsu, GSMA, IBM, Samsung Electronics, Microsoft, and Motorola among others.</p>
<p>He is responsible for strategic counsel, campaign development, content generation and digital influencer integration.</p>
<p>Prior to joining Ogilvy Public Relations, he accumulated agency experience at Weber Shandwick in Hong Kong,</p>
<p>Firefly and Pleon Communications in London, as well as in-house experience working in Marketing Communications with BT.</p>
<p>Yeelim graduated from University of Stirling with BA (Hons) in Marketing and Business. He is fluent in English and Chinese.</p>
<p>He is the founder of the Hong Kong PR Network, which is an organization, a key networking event for Hong Kong PR and Marketing professionals.</p>
]]></content:encoded>
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		<title>Dinda Puspitasari</title>
		<link>http://www.thomascrampton.com/people/dinda-puspitasari/</link>
		<comments>http://www.thomascrampton.com/people/dinda-puspitasari/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:59:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Dinda Puspitasari]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5142</guid>
		<description><![CDATA[Dinda Puspitasari, has been at Pulse Communication as digital account executive since October 2010. She is responsible to develop digital plan for variety of clients . Also to maintain client’s digital activity in social media. Before joining Pulse Communication, she was a store supervisor for PT Mitra Adi Perkasa, a mass retail company. In that<p class="more-link"><a href="http://www.thomascrampton.com/people/dinda-puspitasari/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Dinda Puspitasari, has been at Pulse Communication as digital account executive since October 2010. She is responsible to develop digital plan for variety of clients . Also to maintain client’s digital activity in social media.</p>
<p>Before joining Pulse Communication, she was a store supervisor for PT Mitra Adi Perkasa, a mass retail company. In that position, she learnt about consumer behavior and how to predict the upcoming trend.</p>
<p>Was born in 1989, Dinda has a lot of  interest in art and business. She accustomed to think in creative way and out of the box.  Dinda also develops her own line in fashion, specializing in clothing and accessories which she designed by herself.</p>
<p>Dinda holds a diploma degree from University of Indonesia, majoring in advertising. She graduated in honors of Cum Laude in 2010.  Since she learn advertising, she is familiar with strategies and big ideas. During her studies in college, she also learn about web designing and digital illustrating. She starts to love digital and social media ever since.</p>
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		<title>Riki Mario</title>
		<link>http://www.thomascrampton.com/people/riki-mario/</link>
		<comments>http://www.thomascrampton.com/people/riki-mario/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:59:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Riki Mario]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5146</guid>
		<description><![CDATA[Riki joined Pulse Communications in early 2008 and since then has handled several accounts including Mead Johnson, Pond’s Beauty Class, Wall’s Conello, Pond’s Teens Concert, The Ministry of Trade and served twice in media center of Golf Indonesia Open. His passion in social media has led him to manage several social media accounts of his<p class="more-link"><a href="http://www.thomascrampton.com/people/riki-mario/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Riki joined Pulse Communications in early 2008 and since then has handled several accounts including Mead Johnson, Pond’s Beauty Class, Wall’s Conello, Pond’s Teens Concert, The Ministry of Trade and served twice in media center of Golf Indonesia Open.</p>
<p>His passion in social media has led him to manage several social media accounts of his clients such as Mead Johnson’s facebook, Pond’s Teen Concert twitter, Pond’s Dream Girl Community facebook, Wall’s Conello B217AN friendster, etc.</p>
<p>Prior joining Pulse Communications, he was an intern at Garuda Indonesia’s marketing communication division.</p>
<p>He graduated from Moestopo University in 2007 majoring in Communication-Public Relations an enjoys to meet new people and mingle. Hence, one of the reasons of his choice to jump into the PR world.</p>
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		<title>Yohei Kawakami</title>
		<link>http://www.thomascrampton.com/people/yohei-kawakami/</link>
		<comments>http://www.thomascrampton.com/people/yohei-kawakami/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:59:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Yohei Kawakami]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5151</guid>
		<description><![CDATA[For over ten years, Yohei has provided corporate and product public relations services to both Japanese and foreign firms from the agency side. His specialty is the provision of a wholesome PR program, ranging from planning and development of PR plan, consultation on execution strategy, PR consultation, and program execution. Yohei also leads the Digital<p class="more-link"><a href="http://www.thomascrampton.com/people/yohei-kawakami/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>For over ten years, Yohei has provided corporate and product public relations services to both Japanese and foreign firms from the agency side. His specialty is the provision of a wholesome PR program, ranging from planning and development of PR plan, consultation on execution strategy, PR consultation, and program execution.</p>
<p>Yohei also leads the Digital Influence Program at OgilvyPR in Tokyo, and has a wealth of knowledge in implementing Digital PR programs to B2B and B2C clients in the automobile, tourist, and game industries.</p>
<p>When Yohei joined Ogilvy Public Relations Worldwide (Japan) K.K. in September 2006, he continued to provide PR support for Dell and Lenovo Japan. Furthermore, while he has provided corporate and product PR services for Silicon Image and leads the global practice of “Digital Influence” in Japan, implementing marketing activities through social media.</p>
<p>Prior to Ogilvy, Yohei worked at PPR agency, OZMA PR. He has expensive experience through various clients including IBM Japan, where he was responsible for the planning, development and implementation of the entire personal computing division of ThinkPad. When Lenovo announced the buy-out of the PC division from IBM, Yohei provided additional support for IBM’s corporate PR and contributed to a smooth launch of Lenovo Japan’s business.</p>
<p>Furthermore, Yohei worked for Bridgestone’s corporate, product and motor sport PR. Yohei was responsible for handling the crises communication when Bridgestone announced the recall of tires and factory caught fire in the US.</p>
<p>Yohei graduated from Faculty of Commerce at Keio University.</p>
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		<title>Donnah Alcoseba</title>
		<link>http://www.thomascrampton.com/people/donnah-alcoseba/</link>
		<comments>http://www.thomascrampton.com/people/donnah-alcoseba/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:58:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Donnah Alcoseba]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5155</guid>
		<description><![CDATA[As PR and Digital Strategist of Ogilvy Public Relations Manila, Donnah leads the development of Digital Influence and effective communications strategy for corporate and consumer campaigns. She doubles as 360 Planner, and is a key member of the pitch team responsible for fifteen 2010 business wins, converting 40% pitch ratio in 2009 to 80% in<p class="more-link"><a href="http://www.thomascrampton.com/people/donnah-alcoseba/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>As PR and Digital Strategist of Ogilvy Public Relations Manila, Donnah leads the development of Digital Influence and effective communications strategy for corporate and consumer campaigns.</p>
<p>She doubles as 360 Planner, and is a key member of the pitch team responsible for fifteen 2010 business wins, converting 40% pitch ratio in 2009 to 80% in 2010.</p>
<p>A believer of creative effectiveness, Donnah was integral to driving the business growth of existing accounts such Pond’s Philippines, arresting the decline of a shrinking category, at the same time was part of the strategy team that won a Silver in the 2009 Cannes Lions for Pond’s “Siren”.</p>
<p>This is Donnah’s third return to Ogilvy, the first two being in OgilvyOne as CRM account manager and Senior Digital Account Manager in 2003 and 2008, wherein she implemented a solid marketing campaign that helped keep Sun Life Philippines afloat during the recession as other insurance companies plummeted in sales. Other highlights include increasing the business value of CRM programs Nestle Club and MyNokia , which was essential to growing the OgilvyOne business.</p>
<p>On weekends, Donnah holds creative writing classes for elementary students and manages her clothes business, Dorothydress.  Donnah holds a Bachelor of Arts degree in Communication Arts from Ateneo de Manila University.</p>
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		<title>Jenna Boller</title>
		<link>http://www.thomascrampton.com/people/jenna-boller/</link>
		<comments>http://www.thomascrampton.com/people/jenna-boller/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:58:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Jenna Boller]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5159</guid>
		<description><![CDATA[Jenna is a Regional Strategy Director with the 360° Digital Influence Group at Ogilvy, based in Hong Kong. Her past experience spans technology and B2B sectors, having recently developed social media strategies for Intel Corporation, Cisco Systems and Adobe Systems. In addition, Jenna has focused a large amount of time on helping luxury brands leverage<p class="more-link"><a href="http://www.thomascrampton.com/people/jenna-boller/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Jenna is a Regional Strategy Director with the 360° Digital Influence Group at Ogilvy, based in Hong Kong. Her past experience spans technology and B2B sectors, having recently developed social media strategies for Intel Corporation, Cisco Systems and Adobe Systems.</p>
<p>In addition, Jenna has focused a large amount of time on helping luxury brands leverage social media and online Word of Mouth in Asia-Pacific.</p>
<p>Before moving to Hong Kong, Jenna worked out of Ogilvy’s San Francisco office where she led the four-time award-winning Intel Insider program, a group of online influencers ranging from parenting and lifestyle blogs to consumer technology bloggers.</p>
<p>In her work with Ogilvy, Jenna has also worked on digital crisis communications, advising BP on building a social media strategy from scratch during its crisis in the Gulf of Mexico in 2010.</p>
<p>Prior to joining Ogilvy, Jenna was an account manager at Page One Public Relations, where she led social media marketing programs for enterprise technology startups.</p>
<p>Jenna contributes to the 360° Digital Influence Blog, Fresh Influence, as well as the Asia Digital Map, and is the author of Communicating Sense, a blog on social media marketing and Web 2.0. She has a Bachelor’s degree in History, Literature and the Arts from Stanford University and is an avid food blogger in her spare time.</p>
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		<title>Stephanie Chevalier</title>
		<link>http://www.thomascrampton.com/people/stephanie-chevalier/</link>
		<comments>http://www.thomascrampton.com/people/stephanie-chevalier/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:57:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Stephanie Chevalier]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5163</guid>
		<description><![CDATA[Stephanie is a member of Ogilvy’s Asia-Pacific 360° Digital Influence team based in Hong Kong. She joins the team from an advertising and account planning background, from which she has brought experience working strategically on brands ranging from consumer goods to technology, from education to logistics.  This has laid a foundation for her belief and<p class="more-link"><a href="http://www.thomascrampton.com/people/stephanie-chevalier/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Stephanie is a member of Ogilvy’s Asia-Pacific 360° Digital Influence team based in Hong Kong.</p>
<p>She joins the team from an advertising and account planning background, from which she has brought experience working strategically on brands ranging from consumer goods to technology, from education to logistics.  This has laid a foundation for her belief and experiences in an insights-driven and brand stewardship approach to social media.</p>
<p>A member of the first Facebook 500 and an avid consumer and producer of social content, Stephanie is fascinated by how social media has fundamentally changed communication and how people, as consumers, relate to and engage with peers, brands and the world.</p>
<p>Originally from Hong Kong, Stephanie’s education and career has taken her across the world.  Years spent in Beijing, London, New York and now Hong Kong have refined her appreciation of cultural discrepancies and developed her appreciation for the diversity of social media cultures within Asia Pacific.</p>
<p>Stephanie received her B.A. in Psychology from Harvard University.  Beyond social media, she has deep personal interests in environmental sustainability and good food.</p>
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		<title>Tem Hansen</title>
		<link>http://www.thomascrampton.com/people/tem-hansen-2/</link>
		<comments>http://www.thomascrampton.com/people/tem-hansen-2/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:57:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Tem Hansen]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5167</guid>
		<description><![CDATA[Tem Hansen joined Ogilvy Asia-Pacific’s Regional Social Media team as one of its first members in 2009. Based in Hong Kong, Tem takes on the role of a Digital Strategist, assisting both regional and local clients in research, strategy and campaign execution. A trained journalist and videographer, Tem also leads the content development out of<p class="more-link"><a href="http://www.thomascrampton.com/people/tem-hansen-2/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Tem Hansen joined Ogilvy Asia-Pacific’s Regional Social Media team as one of its first members in 2009. Based in Hong Kong, Tem takes on the role of a Digital Strategist, assisting both regional and local clients in research, strategy and campaign execution.</p>
<p>A trained journalist and videographer, Tem also leads the content development out of Hong Kong, mainly producing short videos and photography as part of his clients’ social media campaigns. One of his videos recently won a global Professional Achievement Award.</p>
<p>Tem is a Copenhagen native, but moved to Asia in 2008 to join the University of Hong Kong’s Master of Journalism Program. This added further to his B.A in Film Studies and M.A in Media Studies from the University of Copenhagen.</p>
<p>With his 5-year background in visual media studies, Tem was selected to join ABC News’ first On Campus bureau in Asia. This project sent him across South East Asia, reporting for ABC News’s main broadcast in NY.</p>
<p>A strong believer in content as the main driver of engagement, Tem spends much of his free time looking for new developments on the web, especially in long-form branded video and other alternative types of visual storytelling, which he believes will play an important role in future social media campaigns.</p>
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		<title>Karen Cheng</title>
		<link>http://www.thomascrampton.com/people/karen-cheng/</link>
		<comments>http://www.thomascrampton.com/people/karen-cheng/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:57:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Karen Cheng]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5171</guid>
		<description><![CDATA[Karen joins the Ogilvy Digital Influence team with her passion for digital media, advertising and design. Before joining Ogilvy, she held art directing internships in advertising and design agencies and she saw the opportunity of social media in planning advertising campaigns. She graduated from The Hong Kong Polytechnic University School of Design and holds a<p class="more-link"><a href="http://www.thomascrampton.com/people/karen-cheng/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Karen joins the Ogilvy Digital Influence team with her passion for digital media, advertising and design. Before joining Ogilvy, she held art directing internships in advertising and design agencies and she saw the opportunity of social media in planning advertising campaigns.</p>
<p>She graduated from The Hong Kong Polytechnic University School of Design and holds a degree of Design in Advertising.</p>
<p>She was born and raised in Hong Kong. She studied abroad in Fukushima, Japan. She is passionate about languages and traveling. She is also very active on YouTube and is a member of the Hong Kong YouTube Musicians community.</p>
<p>With the background of creative design and advertising. She hopes to bring the team her local insights, creativity and expertise in design. She aspires to be a creative strategist of the APAC team.</p>
<p>She is fluent in English, Cantonese and Mandarin. She is also a guitar player, an illustrator and a cat person.</p>
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		<item>
		<title>Jared Ko</title>
		<link>http://www.thomascrampton.com/people/jared-ko/</link>
		<comments>http://www.thomascrampton.com/people/jared-ko/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:56:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Jared Ko]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5175</guid>
		<description><![CDATA[Jared joined Ogilvy as an intern in February 2011. He previously held an internship at Bates Asia. He helped connect the company to numerous social media channels. Additionally, Jared has done internships at hotels and restaurants working as a server as well as in the sales and marketing department. Jared graduated from Boston University with<p class="more-link"><a href="http://www.thomascrampton.com/people/jared-ko/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Jared joined Ogilvy as an intern in February 2011. He previously held an internship at Bates Asia. He helped connect the company to numerous social media channels.</p>
<p>Additionally, Jared has done internships at hotels and restaurants working as a server as well as in the sales and marketing department.</p>
<p>Jared graduated from Boston University with a B.A. in hospitality and a minor in business. He has been interested in the marketing side of the hotel industry and developed a passion for digital marketing and advertising during his last year of college.</p>
<p>He was born in Hong Kong but has a Western background. He speaks fluent English and Cantonese.</p>
<p>With a good basis of social media utilization, he is hoping he can gain even more knowledge in its usage as well as use this knowledge to contribute to the growth of the company.</p>
<p>Film, music, videogames and tennis are some of his interests.</p>
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		<title>Tyler Whitlock</title>
		<link>http://www.thomascrampton.com/people/tyler-whitlock/</link>
		<comments>http://www.thomascrampton.com/people/tyler-whitlock/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:56:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Tyler Whitlock]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5179</guid>
		<description><![CDATA[Tyler is one of the most recent additions to Ogilvy Hong Kong’s DI team. Before joining Ogilvy, he worked for two years as an Associate of Business Development for Laureate Education where he specialized in research and development for the Asia Pacific region. Additionally, he has worked on numerous design projects and marketing campaigns for<p class="more-link"><a href="http://www.thomascrampton.com/people/tyler-whitlock/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Tyler is one of the most recent additions to Ogilvy Hong Kong’s DI team. Before joining Ogilvy, he worked for two years as an Associate of Business Development for Laureate Education where he specialized in research and development for the Asia Pacific region.</p>
<p>Additionally, he has worked on numerous design projects and marketing campaigns for start-up companies, which inevitably led him to the wonderful world of social media.</p>
<p>Tyler graduated from Brigham Young University with a B.A. in Chinese.  During his university education, he spent a year studying Mandarin Chinese at Nanjing University and Lanzhou University in Mainland China.</p>
<p>Tyler was born and raised in Virginia, U.S.A. but has been living in Hong Kong for much of the past 8 years.  During his time in Asia, he has become proficient in the Indonesian, Cantonese, Mandarin, and Malay languages.</p>
<p>Having a background in international business, a portfolio of multiple Asian languages, experience in design, and a sound understanding of social media, Tyler hopes contribute to the team’s continual growth across the Asia Pacific.</p>
<p>Tyler enjoys writing, traveling, and listening to and playing music.</p>
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		<title>Greg McNamara</title>
		<link>http://www.thomascrampton.com/people/greg-mcnamara/</link>
		<comments>http://www.thomascrampton.com/people/greg-mcnamara/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:56:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Greg McNamara]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5183</guid>
		<description><![CDATA[Greg joined the DI team in January 2011. He previously held internships in Louis Vuitton and the Mandarin Oriental Hotel. He graduated with a BA in Business and Marketing Management from Oxford Brookes University. He has always been interested in the psychology of different types of consumers, from a marketing angle, especially those of luxury<p class="more-link"><a href="http://www.thomascrampton.com/people/greg-mcnamara/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Greg joined the DI team in January 2011. He previously held internships in Louis Vuitton and the Mandarin Oriental Hotel.</p>
<p>He graduated with a BA in Business and Marketing Management from Oxford Brookes University. He has always been interested in the psychology of different types of consumers, from a marketing angle, especially those of luxury goods. He is passionate about fully understanding all aspects of the luxury industry, especially in China.</p>
<p>Greg was born in Hong Kong and studied there until the age of 9, at which point he went to boarding school in England. He would come back to Hong Kong every few months and considers Hong Kong to be home.</p>
<p>He is extremely interested in contemporary and street art from 1980’s New York. He is also passionate about all types of music, however he confesses blues and “old school rock and roll” are his favorites.</p>
]]></content:encoded>
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		<title>Yan Liu</title>
		<link>http://www.thomascrampton.com/people/yan-liu/</link>
		<comments>http://www.thomascrampton.com/people/yan-liu/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:55:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Yan Liu]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5187</guid>
		<description><![CDATA[Yan Liu graduated from the School of Management at Xi’an Jiaotong University. Having spent eight years in IT, three years in telecom, and five years in the internet industry, she has rich experience in team establishment, business planning and development for start-up companies. Before entering Ogilvy, Yan established teams in both Beijing and Shanghai covering<p class="more-link"><a href="http://www.thomascrampton.com/people/yan-liu/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Yan Liu graduated from the School of Management at Xi’an Jiaotong University. Having spent eight years in IT, three years in telecom, and five years in the internet industry, she has rich experience in team establishment, business planning and development for start-up companies.</p>
<p>Before entering Ogilvy, Yan established teams in both Beijing and Shanghai covering sales, customer service, creative, media, and research analysis. She has served a variety of international and homegrown brands such as Intel, HP, Lenovo, MSN, Nokia, Moto, Samsung, LG, Coca-cola, Meng Niu, Li Ning, Metersbonwe, Estee Lauder, Toyota, G-Tax, Shell, Tetra Pak and Mars, et cetera.</p>
<p>Yan specializes in IWOM marketing, opinion leadership marketing, advertising, PR, on-the-ground marketing, new media marketing, and IWOM analysis. As a founding member of China’s Social Media Word of Mouth Marketing Metrics, she is an expert in various social media subfields including twitter, SNS, Blog, LBS, BBS, Video-sharing, IM and Wiki. Her contributions have catalyzed the development of Web 2.0 marketing in China.</p>
<p><a href="http://www.thomascrampton.com/wp-content/uploads/Liu-Yan.png"><br />
</a></p>
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		<title>Prerna Pant</title>
		<link>http://www.thomascrampton.com/people/prerna-pant/</link>
		<comments>http://www.thomascrampton.com/people/prerna-pant/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:55:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Prerna Pant]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5191</guid>
		<description><![CDATA[Prerna currently works as Digital Strategist for the Ogilvy 360⁰ Digital Influence team with the responsibility of building effective and innovative social media strategies for clients including YTL Hotels, IBM and Lynas. She has a keen understanding of which social media tools and platforms can optimize a brand’s image and message, an absolute necessity in<p class="more-link"><a href="http://www.thomascrampton.com/people/prerna-pant/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Prerna currently works as Digital Strategist for the Ogilvy 360⁰ Digital Influence team with the responsibility of building effective and innovative social media strategies for clients including YTL Hotels, IBM and Lynas. She has a keen understanding of which social media tools and platforms can optimize a brand’s image and message, an absolute necessity in today’s digital age.</p>
<p>Prior to joining Ogilvy PR, Prerna has had extensive experience as a communications professional for more than 4 years in marketing, journalism, and communications.</p>
<p>She has done projects for Citigroup N.A. (London), Singapore Tatler, Mercedes-Benz Singapore Fashion Week, and Tarun Tahiliani Design Studio.</p>
<p>In 2006, Prerna joined the first-of-it’s-kind luxury online social network and magazine in Asia, dianefay.com, where she developed content as well as conducted marketing as Fashion and Lifestyle Editor. Prerna helped grow the social platform from it’s grassroots to the largest and most-exclusive social network in Singapore of it’s kind at the time.</p>
<p>Following that, Prerna joined the Straits Times as a journalist for Urban, a weekly supplement to the paper.</p>
<p>Prerna committed herself to giving back to society prior to joining Ogilvy PR with not-for-profit organization, Sparkz Pte Ltd. As Assistant-Director of the company, she spearheaded the planning and organization of ‘Fashion and Kids’ in May 2008, a benefit-cum-fashion show to raise awareness for the company. Indian designer Tarun Tahiliani and Singaporean designers Heng Nam Nam were the main features of the fundraiser that raised over S$150,000 for the benefit of intellectually-challenged children.</p>
<p>A graduate of King’s College, London in Business Management, Prerna has lived in New Delhi, Istanbul, Moscow, London and Singapore.</p>
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		<title>Manasnund Arjchinda</title>
		<link>http://www.thomascrampton.com/people/manasnund-arjchinda/</link>
		<comments>http://www.thomascrampton.com/people/manasnund-arjchinda/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:54:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Manasnund Arjchinda]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5195</guid>
		<description><![CDATA[Manasnund is a recent traditional PR-turned-digital practitioner. She has an accumulated 2 years experience in offline PR before engaging with digital PR works in 2010. Manasnund has a combined Arts and Marketing background. She holds a BA in English from a top local university and an MA in International Design and Communications Management from the<p class="more-link"><a href="http://www.thomascrampton.com/people/manasnund-arjchinda/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Manasnund is a recent traditional PR-turned-digital practitioner. She has an accumulated 2 years experience in offline PR before engaging with digital PR works in 2010.</p>
<p>Manasnund has a combined Arts and Marketing background. She holds a BA in English from a top local university and an MA in International Design and Communications Management from the University of Warwick, UK. She began her PR career as a Client Service at Branded the Agency, a renowned local agency specializing in luxury lifestyle brands. During her tenure, she had provided communications support to a wide range of prestigious brands such as Louis Vuitton, Bulgari, BMW, and Balmain.</p>
<p>Manasnund’s interest in digital grew with her joining Weber Shandwick Thailand as Social Media Associate in 2010, taking care of General Motors Thailand&#8217;s social</p>
<p>media account. Her digital work encompasses developing and implementing social media strategy for the client, in cooperation with the regional team and a technical supplier. Her previous initiatives include the launch of GM Thailand facebook page and various campaigns on facebook regarding the launches of new Chevrolet models. She then joined Ogilvy PR as Digital Champion in April 2011.</p>
<p>Her love of PR is rivaled by her passion for travelling. Manasnund loves being in a new territory, taking in the cultural difference and contemplating on each place’s unique lifestyle. She is also a bookworm who reads everything from Sci-Fi novels, Martial Arts literature, marketing how-tos to chick-lit and children’s books.</p>
]]></content:encoded>
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		<title>John Bell</title>
		<link>http://www.thomascrampton.com/people/john-bell/</link>
		<comments>http://www.thomascrampton.com/people/john-bell/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:54:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[John Bell]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5199</guid>
		<description><![CDATA[John Bell drives strategy and innovation around social media and word of mouth marketing and and executed award-winning programs for clients including Ford, American Express, Unilever, Cisco and Lenovo. In 1990,  John headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&#38;T to create the most futuristic vision of<p class="more-link"><a href="http://www.thomascrampton.com/people/john-bell/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>John Bell drives strategy and innovation around social media and word of mouth marketing and and executed award-winning programs for clients including Ford, American Express, Unilever, Cisco and Lenovo.</p>
<p>In 1990,  John headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&amp;T to create the most futuristic vision of interactive television anyone could imagine. He created programming for kids, gamers, and fully interactive applications for Paramount Studios and Entertainment Tonight.</p>
<p>He created the first Interactive Advertisement for American Express.  Afterwards, John went on to form Media Circus Interactive Advertising in New York during the 1990’s. He created multiple award-winning CD-ROMs, including the first interactive advertisement on Launch, a CD-ROM zine for Sony, and the first I-Spy CD-ROM for Scholastic.  He designed and built complicated transaction sites for Gateway Computers and wild experiments like MTV’s Web service that connected “stringers” all across the country reporting on the music scene in their community.</p>
<p>John helped the Discovery Channel transform a single Web site into a network of 14 Web properties known as Discovery.com. He also designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel not to mention a host of digital TV network sites and global sites.</p>
<p>His experience creating an online adventure service for kids with Discovery Kids, inspired him to join a startup called HiFusion committed to building a unique school-to-home Internet service for the K-12 community. They sold the company to Sylvan Ventures and he moved onto the next adventure. For him that next adventure is Ogilvy.</p>
<p>John graduated from the University of Pennsylvania with a Bachelor of Arts in European history and spent a lot of time at the Annenberg School of Communications.</p>
<p>John serves as Board President of the Word of Mouth Marketing Association (WOMMA) and is a professor at Johns Hopkins University where he teaches graduate courses in Digital Influence.</p>
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		<title>Thu An Nguyen Ha</title>
		<link>http://www.thomascrampton.com/people/thu-an-nguyen-ha/</link>
		<comments>http://www.thomascrampton.com/people/thu-an-nguyen-ha/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:54:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Thu An Nguyen Ha]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5203</guid>
		<description><![CDATA[Thu An lived in Ho Chi Minh City until she spent 6 years studying, living and working in New Zealand, graduated with a Bachelor of Communications from Auckland University of Technology then pursued postgraduate study in MSc in Public Relations at Stirling University in Scotland. She returned to Ho Chi Minh City in 2007 and<p class="more-link"><a href="http://www.thomascrampton.com/people/thu-an-nguyen-ha/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Thu An lived in Ho Chi Minh City until she spent 6 years studying, living and working in New Zealand, graduated with a Bachelor of Communications from Auckland University of Technology then pursued postgraduate study in MSc in Public Relations at Stirling University in Scotland.</p>
<p>She returned to Ho Chi Minh City in 2007 and has been working at Ogilvy Public Relations Worldwide since on traditional PR work for clients such as American Express, UPS, Commonwealth Bank of Australia, Government of Chile, Porsche Prestige Sports Cars, Kimberley Clarks, Taiwan Government External Trade Development Council (TAITRA) responsible for strategic planning and day-to-day account management.</p>
<p>Thu An is a member of Brand Academy that provides training services to clients such as FPT Corporations, Monsanto, and supporting internal training for Ogilvy Public Relations and T&amp;A Ogilvy unit.</p>
<p>Thu An now is a practice head for Digital Influence unit and has been a social media champion for the office since late 2009.  Thu An has worked on various Digital Influence projects for clients such as Unilever, L’oreal, Ford, Tiger Beer.</p>
<p>Thu An is a food &amp; cuisine columnist for lifestyle magazines with a food blog and runs a food critic Facebook group.</p>
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		<title>Alex Lee</title>
		<link>http://www.thomascrampton.com/people/alex-lee/</link>
		<comments>http://www.thomascrampton.com/people/alex-lee/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 09:53:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Alex Lee]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.thomascrampton.com/?p=5207</guid>
		<description><![CDATA[Alex is currently the regional business director, based in Ogilvy Shanghai. In his capacity, he runs IHG (InterContinental Hotels Group) and UPS (United Parcel Services), two of the biggest and latest addition to Ogilvy’s global brand community. In 2009, Alex worked on IBM, Ogilvy&#8217;s largest client in Asia and the world. His role focuses on<p class="more-link"><a href="http://www.thomascrampton.com/people/alex-lee/">read more >></a></p>]]></description>
			<content:encoded><![CDATA[<p>Alex is currently the regional business director, based in Ogilvy Shanghai. In his capacity, he runs IHG (InterContinental Hotels Group) and UPS (United Parcel Services), two of the biggest and latest addition to Ogilvy’s global brand community.</p>
<p>In 2009, Alex worked on IBM, Ogilvy&#8217;s largest client in Asia and the world. His role focuses on helping local countries, in Asia-Pacific and IBM-defined growth markets such as Brazil, Russia, Eastern Europe, to establish and fine-tune demand generation programs that build brand and drive sales.</p>
<p>Before relocating to Shanghai, Alex spent 7 years in OgilvyOne KL and was responsible to grow the Malaysian office in client, revenue, profit and talent. OgilvyOne Malaysia is now one of the fastest growing and most profitable offices in Ogilvy network and Asia.</p>
<p>A strong believer in Direct, Digital and CRM, Alex enjoys the challenges of helping clients such as DHL, Maxis, Guinness and Diageo mastering the art of digital 1-to-1 customer engagement. He is particularly proud about the RM programs done for Guinness and DHL, which won numerous marketing effectiveness and creative awards globally and regionally, and subsequently led to OgilvyOne’s appointment as Diageo RM and Digital agency in Asia.</p>
<p>Prior to Ogilvy, Alex worked mostly in consulting and business development capacity in a regional marketing services group. As the branch manager/ consultant, he was responsible for the entire Malaysian branch sales and operations, which includes a client servicing team, database management team and a 50-seat call center. He was directly responsible for consulting and client servicing for major clients like Microsoft, Compaq and Citibank.</p>
<p>Alex has over 14 years’ experience in Direct &amp; Digital Marketing and has since been active in local Direct &amp; Digital Marketing arena.</p>
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