Media
Yay, I’m 254th on Wikio
The Internet is all about metrics, so while blog rankings have never obsessed me, I do pay attention.
Traffic over my blog has steadily increased as I post more regularly, but funny things seem to happen with external measures of popularity.
1- Plunging on Technorati
Founded by blog pioneer David Sifry, Technorati has long been considered the gateway to blogging. You can search, tag and get an idea of what they call your “authority”. Since moving to Asia to blog, however, my Technorati authority has plunged. This is despite my more frequent postings and more numerous links to this blog. I imagine this is because the Asian blogs linking to me do not have the authority of the US and European blogs that would link to me when I was writing about European technology. When I came to Asia my Technorati authority started at around 250 or so, but it has now plunged to around 120.
View blog authority
2- Steady on Google
My Google rank has remained unchanged at 5 for quite some time.
3- Rising on Wikio
The trigger for this posting was a note from Wikio, a French-based company that ranks blog postings. They sent an email to tell me that this blog had just reached 254th on their list of technology blogs worldwide. Thanks, guys!
The company describes Wikio as:
Wikio is the number 1 news aggregator in Europe, indexing over 55,000 English-language sources. We have only recently launched our Top Blog rankings, and many blogs such as Freakonomics are adding their badges. We have designed our rankings so as to make them the most comprehensive on the Internet - you can check them out in full and get more details on how they are compiled at http://www.wikio.com/blogs/top/technology
Any other ranking I should look at?
UPDATE: Wow! CNReviews today did a full assessment of their blog stats. Very impressive and complete. They have done extremely well in a short period of time. Well done!
HK Economic Journal gets a website
In the era of newspaper downsizings, somebody is stepping up to launch:
For the first time in its history, the Hong Kong Economic Journal, a small but highly respected Hong Kong newspaper, today launched a website.
Welcome to 20th century, guys!
(Irony alert: Richard Li, of PCCW and telecoms fame, is a major shareholder.)
They are looking for feedback, so let them know.
Journalism jobs in Shanghai
Maria Trombly, whose company covers a range of topics from Asian securities to payments and technology for trade magazines, is constantly on the lookout for freelance copy editors and reporters.
Now, she is also looking for a full-time entertainment industry reporter.
The jobs pay local scale — not US rates. But she says those working for her get accreditation, bylines, decent salaries (by local standards), full benefits, paid vacations, etc.
She typically hires people with industry backgrounds (tech, finance, pharma) and teaches them how to do journalism from scratch.
Interested in launching a journalism career?
Contact:
Maria Trombly
TROMBLY LTD
+86-21-6345-9216
+86-21-6387-7243
Mobile +86-137-6131-8333
maria (at) tromblyltd dot com
Govt: No blogger accreditation in Hong Kong
Hong Kong does not recognize bloggers for accreditation to official media events, Betty Fung, the Hong Kong government’s Director of Information Services, told me today.
(Fung, the top spokesperson for the government, is seated next to Ersnt Herb, the recently elected president of the Foreign Correspondents’ Club of Hong Kong.)
The lack of blogger accreditation in Hong Kong stands in contrast to India, the US and many others governments and companies that recognize bloggers as important purveyors of information.
But Fung said the issue is not about keeping bloggers out of government press conferences: She has never received a request for accreditation from a blogger.
“We are constantly reviewing our policy for access to media events and keep them as open as possible - sometimes even to students,” Fung said. “The thing is that I don’t think we have ever received a request for access from a blogger.”
Are Hong Kong bloggers apolitical or does a vibrant blogging community about politics only exist with full democracy?
Any bloggers coming to cover the equestrian olympic events in Hong Kong?
Copy editor jobs at Cambodia’s Phnom Penh Post newspaper
Are you young (or young at heart), ambitious and ready for a newspapering adventure?
Here’s your chance to follow in the footsteps of Southeast Asia’s great foreign correspondents at Cambodia’s most prestigious English-language newspaper:
The Phnom Penh Post, a bi-monthly newspaper that is shifting into a daily, is looking for 2 or 3 aggressive sub-editors who are not afraid to tear stories apart, but who also have a lot of patience in dealing with young reporters with limited English and nascent reporting skills.
As the veteran of another Asian newspaper launch, I am sure this would be a great launching point for a career in journalism (and fun).
Interested?
Contact
Seth Meixner, Editor
The Phnom Penh Post
Email: seth.meixner at phnompenhpost dot com
Business Pitch: How to profit from Taiwan’s digital TV deficit
Having left journalism to take up business development with one of Asia’s more successful serial entrepreneurs, I’m always on the lookout for new business opportunities.
This idea strikes me as quite complex to accomplish alone, but too compelling to drop.
For that reason, I wrote it up and now share the idea here online in the hopes of feedback or - who knows - potential partners. What do you think?
Executive Summary:
Taiwan companies export most of the world’s large flatscreen televisions, but Taiwanese buy relatively few.
Why? Taiwan television is bad. Really bad.
Hampered by regulations, cable companies in Taiwan have no incentive to invest in compelling content or develop new distribution models.
Stuck in the 1990s, Taiwan suffers one of the world’s biggest digital TV deficits.
Taiwan’s digital TV deficit is so great that it may actually offer a business opportunity.
For my full idea, please read below the fold.
(more…)
Marketing publisher trash-talks rival Media Magazine
Justin Randles, founder of Marketing Magazine, trashtalks the competition in this Marketing Magazine, trashtalks the competition in this video below, saying why you should read his recently launched publication and ignore his highly established main competitor, Media Magazine.
(With Marketing magazine fighting Media magazine it can get somewhat confusing. Can someone please tell these guys to think up more creative titles for their publications?)
Founded out of Singapore by Randles in 2002, Marketing Magazine is intended to attract marketing, advertising and media professionals in Asia. The publication has opened up market-by-market using an online first strategy. If the online audience seems to justify the investment, they launch a publication, as they recently did in Hong Kong in 2007.
Media Magazine, published by industry giant Haymarket, just doesn’t match the ambitions of Marketing Magazine, Randles said.
“Their approach is pretty much one magazine for Asia, whereas we treat each country as a separate and parochial market,” Randles said. “When we go into one market, such as Singapore, we really focus on the needs of our target audience in that particular market.”
In the second video, Matt Eaton, editor of Marketing Magazine for Hong Kong, explains his editorial approach to the market.
Update from Eaton: Marketing will soon be audited in Hong Kong. They currently claim a print run of 9500 mags for Hong Kong and added another 1116 email addresses added in China this week to make for a total of 8500 e-newsletters going out each weekday in Hong Kong and China
Anyone from Media Magazine available for comment?
More on Randles’ market-entry strategy in a previous posting Justin Randles: 4 ways the Internet has changed niche publishing.
This is a further installment of my postings on English language publishing in Asia.
Should you read The Asia Media Journal?
Today my tour of English language publishing in Asia brings us Mike Savage, editor of The Asia Media Journal, explaining why we should read his publication.
Mike has covered media for more than ten years, including six years in Britain before coming out to Hong Kong about four years ago.
His publication, which covers developments about the media in Asia, differentiates itself through depth of coverage, Mike said. The publication is closely associated with Media Partners Asia, a consultancy that specializes in analyzing Asian media markets. They put out thick publications on a range of topics. They have a sister site: Media Research Asia.
While the publication comes out about four times per year, Mike updates The Asia Media Journal blog regularly.
Not convinced? See video for more.
Asia Media Journal seeks media reporter
Mike Savage, editor of The Asia Media Journal wants to hire a business journalist interested in writing about media to join him on the magazine.
Based in Hong Kong, The Asia Media Journal is a publication put out by Media Partners Asia, an Asia-wide media consultancy. They have a sister site: Media Research Asia.
As described by Mike, the right journalist will have a good portfolio covering both features and analysis.
Interested?
Contact:
Mike Savage, Editor
The Asia Media Journal
Dir: +852 2815 8715
Tel: +852 2815 8710
Fax: +852 2815 8730
mike a t media-partners-asia dot com
Media Partners Asia Limited,
Suite 205, 2/F The Centre Mark,
287-299 Queen’s Road Central, Hong Kong
Media Partners Asia
Future of Media in Asia - blogosphere reacts
Thanks to the blogosphere, we have a full audio recording and blog reactions to last week’s sold out lunch on the Future of Media in Asia.
Audio blogger Matthew Driskill recorded a full version of the event on his blog, The View from Here
Why Newspapers can start Online TV
The event started with Felix Soh, director of the Singapore Straits Times’ Razor TV project, giving the first-ever public overview of soon-to-be-launched service.
Blogger Rebecca MacKinnon asked Felix Soh why it was that his newspaper, the Straits Times, is launching an online TV station rather than a Singapore TV station.
Mike Savage of Asia Media Journal blogged the response given by Ivy Wong, COO of tvb.com, the website of Hong Kong television giant TVB:
It’s easier for a publisher to jump into online TV, Wong explained, because there’s little danger of cannibalizing existing revenues. For a TV company, the shift is a little trickier – something that TVB for instance, as a dominant TV player, is still trying to figure out.
The challenge faced by existing media players as they adapt to the digital world was a theme that resonated throughout the lunch.
Financial Times’ “Third Way” for online charging
Angela Mackay, executive director of the Financial Times’ Asia operations who also sits on the FT board, spoke about the “third way” approach that the newspaper has taken with their website.
Instead of charging upfront, the ft.com incrementally asks for information once users start using the site regularly. If you are an FT addict, they will start to charge you.
Advertising’s Digital Divide
Any media company’s hopes for digital ad spend immediately making up for offline losses were dashed by Torie Henderson, Hong Kong Managing Director of OMD International. Torie said that while digital budgets are increasing, many advertising clients remain reluctant to commit huge portions of their budgets to online video and other innovative platforms.
Future Search Trends
Anna Chan, the head of search for Asia Pacific at Universal McCann, spoke about how search will be getting more all-encompassing, with images, text and video all mixed together. She also said that search-related advertising has been growing fast.
Many thanks to the Society of Publisher in Asia, Asia Digital Marketing Association and Foreign Correspondents’ Club of Hong Kong for co-sponsoring this event.
Update: Matt Eaton wrote in Marketing wrote about the FT.com’s “third way” between offering a free website and charging.
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