Thomas Crampton

Next Beta: Social Media's Evolution, Globally


Infographic: Japanese Social Media Equivalents

Sep 16, 2010

Infographic: Japanese Social Media Equivalents

Here’s a recent infographic pulled together by our team on Japanese Social Media Equivalents. Suggested additions (or corrections) are most welcome! See also: Infographic on Chinese Social Media Equivalents,

Speech in Tokyo at Foreign Correspondents’ Club of Japan

Aug 25, 2010

Speech in Tokyo at Foreign Correspondents’ Club of Japan

In Tokyo for a week and speaking at the FCC of Japan on Monday. Please join! Details below and on the FCCJ website. Planning to discuss the below topic, but make it highly interactive, based on what people in the audience want to discuss. Professional LuncheonThomas CramptonAsia-Pacific Director of 360 Digital Influence, Ogilvy Public RelationsWorldwide

Twitter’s Ascension in Japan

Jul 1, 2010

Twitter’s Ascension in Japan

One of Asia’s great rapid growth stories in Social Media over recent months has been the Twitter’s ascension in Japan. This graphic, from a presentation delivered last week by Nielsen, shows Twitter passing even Mixi, one of Japan’s homegrown social networks. The success of Twitter runs in stark contrast with other foreign Web 2.0 platforms.

Mobile Social Networks in Japan

May 11, 2010

An interesting look at Social Media use on mobile phones in Japan by Alexei Poliakov, with some comments below courtesy of Random Wire. Japan Mobile SNS Study 2010 View more presentations from Alexei Poliakov. * The Japanese mobile market is highly saturated (89%) with modest growth (4%) * Japan leads in 3G with over 95%

A Snapshot: Japan’s Top 50 Websites

Mar 9, 2010

A Snapshot: Japan’s Top 50 Websites

Where exactly is Japan’s Internet activity taking place? What are the Japanese looking at, searching in and blogging on? My colleagues in the Tokyo Ogilvy Digital Influence team compiled a list of some of the most widely visited websites in Japan. You can download the list from Slideshare here. Some editorial and qualitative judgments were

Japan’s Top Social Media Experts

Mar 7, 2010

I am trying to compile a list of Japan’s most interesting people in Social Media. Please add your name or others in the comments. The list has begun based on those who turned up at a Twitter gathering I initiated at the Foreign Correspondents’ Club of Japan. I learned so much on that evening and

Mobile Social Networking in Japan

Jan 5, 2010

A nice presentation on Japan’s use of mobile social networks put together by Alexei Poliakov. Japan Mobile SNS Study 2010 View more presentations from Alexei Poliakov.

Swarovski Crystal-Encrusted Hello Kitty Notebook

Dec 29, 2009

Swarovski Crystal-Encrusted Hello Kitty Notebook

Forget Netbooks, iSlate and Android phones. The REAL gadget to get these days is a crystal-encrusted Hello Kitty Notebook from NEC. It comes in a range of colors, including pink, of course. Order one direct from NEC here for a mere 199,500 yen ($1,650). The key specs? Forget about GB in the drive and hz

Steve Nagata: Crazy Tour of Akihabara

Oct 8, 2009

Steve Nagata, a former New York city guide and confirmed geek, gave a great tour of his new neighborhood: Tokyo’s tech-crazy Akihabara. Steve took Kohei Nishiyama and me on a whirlwind tour of computer megastores and back alleys of one of the world’s greatest epicenters of geekdom. I had to leave for my flight before

Japan: The greying of email

Jan 15, 2009

Web-based email more popular among older users…In further proof that email is fast becoming an “old people” communication channel, a report released today by ComScore shows that the fastest growth of web-based email use in Japan is among the +55 crowd. (88 percent increase over the last year.) Internet users between the ages of 45-54

Akky Akimoto: Blog anonymously to avoid Sushi

Dec 17, 2008

Akky Akimoto, an A-list blogger in Japan and founder of the English-language Asiajin blog, explains in this video why he hides his face with a hat and refuses to release his identity. Akky and other A-list bloggers in Japan fear retribution if their identities are fully known, though they do share their real identities with

Congrats Joi and Mizuka!

Dec 3, 2008

Joi Ito, a very good friend who introduced me to blogging (among many other things), today tied the knot with his wonderful girlfriend, Mizuka. In true Joi fashion, he offers up a blog posting with a Creative Commons (with attribution) video of the wedding. (Joi is currently CEO of Creative Commons, a cause worthy of

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