Thomas Crampton

Social Media in China and across Asia

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Facebook’s India challenge

May 16, 2012

Facebook’s India challenge

Very nice piece by Ansuya Harjani of CNBC on Facebook’s challenges in India. As she quoted me in the article, India epitomizes the challenge facing Facebook across Asia. The world’s biggest social network may have explosive growth in many countries, but they still have not managed to monetize it. Facebook’s average revenue per person in

Facebook in Asia Infographic by AFP

May 16, 2012

Facebook in Asia Infographic by AFP

John Saeki of Agence France-Presse just created this infographic on Facebook in Asia, some of it with statistics we compiled for our version. I really like the circle in the top right corner to express Facebook penetration and the line along the bottom expressing rank.

Updated: Facebook Asia Stats Infographic

May 10, 2012

Facebook in Asia

As part of the ongoing project I started on the growth of Facebook in Asia, here is the latest update. You can download high resolution versions of these images by clicking on them or via slideshare. Enjoy!

Fabulous Facebook Event

Feb 6, 2012

Fabulous Facebook Event

A great Facebook event next Monday for anyone who will be in Hong Kong. There will be experts in from Facebook’s Palo Alto headquarters who rarely ever visit the region. Click on the invitation to request a seat! (or go to bit.ly/advancedfacebook)

First Facebook case study of agency work in Asia

Sep 4, 2011

First Facebook case study of agency work in Asia

A great campaign for Huggies diapers by our team was recently featured as the first-ever case study done by Facebook of work by an agency in the Asia-Pacific region. Really pleased! This image, taken from the video, shows me asking the gods of creativity to bring on more great ideas from our team. Facebook also

E-Commerce to F-Commerce: The Webinar

Jul 5, 2011

E-Commerce to F-Commerce: The Webinar

Over the last few weeks, I have been diving into the topic of F-Commerce, or Facebook Commerce. Much of this is in preparation for a training that our team will be doing with The Wall Street Journal in a few weeks. Space is limited: wsj-asia.com/webinar Here are the details, please join! With 139 million users

Job: Writing at Facebook

May 16, 2011

Job: Writing at Facebook

Fed up with writing for newspapers? This just in from Facebook: Marketing Communications Copywriter Every day, Facebook is altering the way people communicate and share information. 500 million people use Facebook to connect and share with people, causes and brands they care about. The reach and engagement on Facebook make it an outstanding marketing platform

UPDATE: Facebook signs to enter China?

Apr 8, 2011

UPDATE: Facebook signs to enter China?

UPDATED Again on April 9: Bloomberg now reports that Facebook is in exploratory talks with unnamed partners, but that nothing has been signed yet. UPDATED April 9: Due to a Tweet from a highly credible source, China’s Internet is now echoing with unconfirmed rumors that Facebook signed an agreement with an unknown partner to enter

Facebook cracks deal in Vietnam

Apr 6, 2011

Facebook cracks deal in Vietnam

Facebook, which has been blocked on-and-off in Vietnam, has just signed an agreement with FPT Corporation becoming a Preferred Developer Program Consultant. This partnership will cover the promotions and selling of ads for Facebook in Vietnam. It will also include involvement in development of the official mobile application for the Vietnamese market, according to an

Will Facebook kill the corporate website?

Mar 27, 2011

Will Facebook kill the corporate website?

Had an interesting discussion with Jamie Yap of ZDNet who wrote about whether Facebook will kill the corporate website. Some points we discussed (as quoted by Jamie): This tide of corporations flocking to the social media platform to capitalize on its massive user base, and Facebook’s push to promote its e-commerce capabilities through its Credits

Introducing Asia’s 5th Largest Nation: Facebook

Mar 25, 2011

Introducing Asia’s 5th Largest Nation: Facebook

An infographic produced by our social media team to show how Facebook now dominates Asia. Click here for a larger version. Enjoy!

Facebook’s India-Style Viral Curve In Brazil

Mar 15, 2011

Facebook’s India-Style Viral Curve In Brazil

If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction. Similar curves were seen, for example, when the once-dominant Friendster died in Indonesia, Thailand and Malaysia.

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