Thomas Crampton

Social Media in China and across Asia

CannesLions

How To: Win a Cyber Lion at CannesLions

Jun 27, 2012

How To: Win a Cyber Lion at CannesLions

At the Cannes Lions, I met up with Ian Tait, who was jury president for the Cyber Lions. Ian, who recently joined Google from Weiden + Kennedy, is best know for his groundbreaking work with the Old Spice campaigns. In this video he talks about this year’s best entries and what will win next year.

Cannes Lions: Social Media Highlights

Jun 26, 2012

Cannes Lions: Social Media Highlights

I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that

Alain de Botton: The next Mark Zuckerberg will be a philosopher

Jun 21, 2012

Alain de Botton: The next Mark Zuckerberg will be a philosopher

I caught up with philosopher and author Alain de Botton at the Cannes Lions, shortly after his presentation. Among other interesting assertions, de Botton sees the future in companies finding ways to sell things that are higher up Maslow’s hierarchy of needs. Instead of pandering to base desires, successful companies (and advertising) will find ways

Photo: This year’s Cannes Lions Goody Bag

Jun 17, 2012

Photo: This year’s Cannes Lions Goody Bag

As I prepare to start a week at the Cannes Lions advertising festival, here is the obligatory Goody Bag shot. The canvas bag was mainly filled with simple paper event flyers, a few research papers. Do the contents say something about creativity? Bonus image: Cannes this afternoon. Stunning weather.

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