Thomas Crampton

Social Media in China and across Asia

australia

Group Buying: Australia Loves Bargains

Feb 23, 2011

Group Buying: Australia Loves Bargains

Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year, according to a recent report in The Australian. Nielsen recently gave an overview of this fast-growing sector, including the above chart. Recent news highlights: In January, Yahoo!7 Acquired Spreets for $40m. Cudo are

Mondays at 5pm: Australians Go Online

Sep 20, 2010

Mondays at 5pm: Australians Go Online

Nielsen recently released their latest look at the Internet in Australia. Interestingly, Australian online engagement peaks on Mondays and the peak time (all days) is 5pm. While the trough of engagement on Saturdays reflects my personal Internet habits, I was surprised by the peak on Monday. Perhaps people catching up on email (and gossip from

Job: Editor of Australian Wine Publication

Jul 17, 2010

Job: Editor of Australian Wine Publication

Nice work if you can get it! Winetitles is the leading publisher to the wine industry and is seeking an experienced and dedicated journalist for Australian and New Zealand Grapegrower and Winemaker, the biggest-selling industry publication to the grape and wine industry in Australasia. This challenging role will suit an experienced senior news journalist or

Facebook’s Rise in Australia

Oct 20, 2009

Facebook’s Rise in Australia

Attended a great presentation today by Matt Hehman of Facebook who spoke about the social network’s growth in Australia to more than 6 million active users monthly. Of those 51% login in daily, spending an average of 22 minutes per user per day on the site. The average number of visits in Australia is 2.2

Tourism Australia: Can Social Media Attract Visitors?

Jun 1, 2009

Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.) Some catching ideas: Australia, the movie One of

Interviewed by FNUKY’s David Campbell for Love Digital

Mar 30, 2009

Interviewed by FNUKY’s David Campbell for Love Digital

Last week I was interviewed by David Campbell of Love Digital about Asia’s digital landscape for his podcast on Love Digital. The podcast is currently featured on the front page of Australia’s Marketing Magazine. Great to meet David, who is the managing and creative director of FNUKY. (Aged 25, his bio says he is Australia’s

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