australia
Job: Editor of Australian Wine Publication
Nice work if you can get it!
Winetitles is the leading publisher to the wine industry and is seeking an experienced and dedicated journalist for Australian and New Zealand Grapegrower and Winemaker, the biggest-selling industry publication to the grape and wine industry in Australasia.
This challenging role will suit an experienced senior news journalist or editor with the ability to manage staff and contributing researchers and writers; plus write news and feature articles for monthly issues as part of generating up to date and necessary information for the Australian wine industry.
The role requires strategic skills, excellent planning and energy to effectively communicate information to an industry audience. Wine industry experience / knowledge would be a definite advantage.
Applications to: Elizabeth Bouzoudis
General Manager, Winetitles,
P O B ox 1006, Prospect East SA 5082
Email: ebouzoudis at winetitles.com.au
(Ad via Tony Paul, from Seek)
Popularity: 1% [?]
Facebook’s Rise in Australia
Attended a great presentation today by Matt Hehman of Facebook who spoke about the social network’s growth in Australia to more than 6 million active users monthly.
Of those 51% login in daily, spending an average of 22 minutes per user per day on the site.
The average number of visits in Australia is 2.2 visits per person per day.
Popularity: 2% [?]
Tourism Australia: Can Social Media Attract Visitors?
Last week I met Nick Baker of Tourism Australia who gave a great presentation at the Asian Marketing Effectiveness awards about how Tourism Australia uses media and social media to attract visitors to the country. (Disclosure: Tourism Australia is an Ogilvy client for some Social Media work.)
Some catching ideas:
Australia, the movie
One of my favorite moments was when a member of the audience asked Nick whether Tourism Australia was concerned about spending so much money on teaming up with the film when they did not know if it would be a critical success. (It was not a critical success). Baker said they didn’t mind because they knew the landscapes and panoramas would look spectacular, no matter what (they did).
Social Media Strategy
In terms of Social Media, various levels of Australian government have been on the bleeding edge of Social Media promotion. Queensland ran a competition for the “The Best Job in the World” to find a blogger and Tourism Australia has one of the highest profile blogger outreach campaigns.
Unlikely choice of blogger
In the below video Nick describes their overview of social media and why they decided to make the unlikely choice of sponsoring a visit by the blogger “The Sartorialist” out to Australia rather than a journalist or travel-related blogger.
Popularity: 7% [?]
Interviewed by FNUKY’s David Campbell for Love Digital
Last week I was interviewed by David Campbell of Love Digital about Asia’s digital landscape for his podcast on Love Digital.
The podcast is currently featured on the front page of Australia’s Marketing Magazine.
Great to meet David, who is the managing and creative director of FNUKY. (Aged 25, his bio says he is Australia’s youngest advertising agency head. Well done!)
UPDATE: By request here is a more direct link to the podcast. Apologies to those who could not find it easily enough!
Send David a Tweet: twitter.com/davidjcampbell.
Popularity: 3% [?]
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
