Thomas Crampton

Social Media in China and across Asia

Advertising

Put down that phone!

May 8, 2013

Put down that phone!

A great poster, among several others, by Brazilian artist Felipe Luchi as part of a campaign for Outside magazine. While I find the image oppressive on many levels – probably because I recognize my own character – the single person running away is a hint of optimism. Click on the image for a larger version.

Converse: Creative use of search

Apr 23, 2013

Realize this example is not new, but I do like the way Converse used search to create an engaging game. Converse Domaination from Ross Martin on Vimeo.

How To: Win a Cyber Lion at CannesLions

Jun 27, 2012

How To: Win a Cyber Lion at CannesLions

At the Cannes Lions, I met up with Ian Tait, who was jury president for the Cyber Lions. Ian, who recently joined Google from Weiden + Kennedy, is best know for his groundbreaking work with the Old Spice campaigns. In this video he talks about this year’s best entries and what will win next year.

Cannes Lions: Social Media Highlights

Jun 26, 2012

Cannes Lions: Social Media Highlights

I just returned from a week at the Cannes Lions, where the world’s best creatives competed for advertising’s equivalent of a Pulitzer Prize or Oscar. Photo here is of Jonathan Mak, the youngest winner of a Cannes Grand Prix ever. Ogilvy China’s chief creative, Graham Fink, commissioned Jonathan to do an image for Coke that

Alain de Botton: The next Mark Zuckerberg will be a philosopher

Jun 21, 2012

Alain de Botton: The next Mark Zuckerberg will be a philosopher

I caught up with philosopher and author Alain de Botton at the Cannes Lions, shortly after his presentation. Among other interesting assertions, de Botton sees the future in companies finding ways to sell things that are higher up Maslow’s hierarchy of needs. Instead of pandering to base desires, successful companies (and advertising) will find ways

Photo: This year’s Cannes Lions Goody Bag

Jun 17, 2012

Photo: This year’s Cannes Lions Goody Bag

As I prepare to start a week at the Cannes Lions advertising festival, here is the obligatory Goody Bag shot. The canvas bag was mainly filled with simple paper event flyers, a few research papers. Do the contents say something about creativity? Bonus image: Cannes this afternoon. Stunning weather.

Why I look forward to Cannes

Jun 8, 2012

Why I look forward to Cannes

I am headed to Cannes advertising festival in 9 days and am very much looking forward to the experience. The Lions International Festival of Creativity is the world’s highest profile gathering of the marketing and advertising industry. I am honored to be speaking there on how crucial an understanding of social media is for young

Growth of Internet Adspend vs Broadcast and Cable

Apr 17, 2011

Growth of Internet Adspend vs Broadcast and Cable

The US-based Interactive Advertising Bureau recently released their annual report, which included an interesting comparison of the pace of growth adspend on the Internet vs broadcast and cable. The data is from an independent survey compiled from companies selling advertising online. (Click on the chart for a full-sized version). It is interesting to see the

ASEAN online advertising market

Oct 26, 2009

ASEAN online advertising market

Online advertising numbers are notoriously difficult to estimate in Asia, with some claims of market size at multiples of estimates by others. This estimate for online adspend in ASEAN, released in December 2008, is the The Yahoo!-Nielsen “Online Industry Review” study. Here’s how they describe this study: While there have been some online advertising estimates

David Campbell

Apr 8, 2009

David Campbell

David Campbell dropped out of high school when he was 18. By the time he was 22 he had founded Fnuky advertising , having already been a General Manager of national ISP, E-Access. He now works right across the digital platform as an art director, strategist and radio host for Love Digital. David has also

Did Aussies Betray Cadbury Gorilla?

Mar 30, 2009

The Cadbury Gorilla advertisement has become an advertising industry icon. A Gorilla (actually, actor Garon Michael in Gorillla suit) appears on screen to play drums for Phil Collins’ “In the Air Tonight”. For details on the 27-layered animatronic suit (whatever that means) check out the Wikipedia entry. The ad broke ground for a number of

Justin Randles

Mar 21, 2009

Justin Randles

Justin Randles founded the monthly Marketing Magazine and is the Group Managing Director of Marketing Interactive. He has final responsibility for the company and its brands across all current and future markets and is responsible for the strategic direction.

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