Apr 17, 2011
The US-based Interactive Advertising Bureau recently released their annual report, which included an interesting comparison of the pace of growth adspend on the Internet vs broadcast and cable. The data is from an independent survey compiled from companies selling advertising online. (Click on the chart for a full-sized version). It is interesting to see the
Oct 26, 2009
Online advertising numbers are notoriously difficult to estimate in Asia, with some claims of market size at multiples of estimates by others. This estimate for online adspend in ASEAN, released in December 2008, is the The Yahoo!-Nielsen “Online Industry Review” study. Here’s how they describe this study: While there have been some online advertising estimates
Apr 8, 2009
David Campbell dropped out of high school when he was 18. By the time he was 22 he had founded Fnuky advertising , having already been a General Manager of national ISP, E-Access. He now works right across the digital platform as an art director, strategist and radio host for Love Digital. David has also
Mar 30, 2009
The Cadbury Gorilla advertisement has become an advertising industry icon. A Gorilla (actually, actor Garon Michael in Gorillla suit) appears on screen to play drums for Phil Collins’ “In the Air Tonight”. For details on the 27-layered animatronic suit (whatever that means) check out the Wikipedia entry. The ad broke ground for a number of
Mar 21, 2009
Justin Randles founded the monthly Marketing Magazine and is the Group Managing Director of Marketing Interactive. He has final responsibility for the company and its brands across all current and future markets and is responsible for the strategic direction.
Mar 21, 2009
Normandy Madden reports about media and marketing developments in Greater China as a foreign correspondent and Asia Editor for the New York-based Ad Age Group. Normandy bases herself in the tranquillity of outlying Hong Kong village Shek O with her husband, voice-over artist Reuben M. Her passion for photography and travel is showcased on her
Mar 21, 2009
Now President of Leo Burnett Asia Pacific, Michelle Kristula-Green has lived and worked on four continents, serving a wide range of local and multinational clients during her 25-year career at the company. She has spent over 20 years working in Asia and currently leads and manages the activity of Leo Burnett and Arc Worldwide in
May 21, 2008
How do you say Irony in Singaporean? (Irony-lah?) A mock-protest in Singapore by bone nutrient brand Anlene backfired when police intervened, Adoi reports. About 20 men marched in ’mock protest’ along Singapore’s Orchard Road on Sunday afternoon to complain about not being able to take part a women-only run sponsored by Anlene. A helpful member
May 20, 2008
The US/Europe-based Twitter craze has plenty of users, but no apparent revenue streams For those not aware, Twitter is the most successful micro-blogging/presence product in the world of Web 2.0. By allowing message postings of only up to 160 characters and delivering messages over SMS systems, Twitter has gained an influential user base created huge
May 20, 2008
Adam Schokora is a Shanghai-based Chinese Internet watcher who leads Edelman Digital in China. He also contributes to a number of blogs, including the wildly popular Danwei.org, with posts on Internet trends, developments in digital communications, media and his internet video show “The Shanghai Beat”.
May 20, 2008
The Pacific Ocean appeared to protect China from the Twitter craze hitting the US and Europe over the last year. No more! (Note for Luddite friends: Twitter is a San Francisco micro-blogging phenome that has thousands of people sending 160 character sms messages to each other. It is weird, yes, but also somewhat addictive.) China
May 20, 2008
Upstream Asia is Hong Kong-based Asia-focussed public relations company with offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney and Taipei, as well as a branded affiliate in Tokyo. Upstream Asia is listed on London’s AIM.
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
