Did Aussies Betray Cadbury Gorilla?
Mar 30, 2009
The Cadbury Gorilla advertisement has become an advertising industry icon.
A Gorilla (actually, actor Garon Michael in Gorillla suit) appears on screen to play drums for Phil Collins’ “In the Air Tonight”. For details on the 27-layered animatronic suit (whatever that means) check out the Wikipedia entry.
The ad broke ground for a number of reasons: It had no product and no branding, apart from a 3-second Cadbury logo at the end.
Yet, it quickly became a classic known as “The Cadbury Gorilla” and is credited with turning around Cadury’s fortunes in the wake of a series of recalls and other mishaps.
Now, a new version has been redubbed and launched for the Australian market with a John Farnham song.
A number of people have complained to me – unprompted – that the new version “does not work” and betrays the original.
What do you think? (Both videos below)