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TimeOut comes to Hong Kong
No word on the exact launch date, but they have a website url. This will be a challenge for HK Magazine, BC Magazine and the other events magazines of Hong Kong.
UPDATE: Matt Eaton has written a couple good articles for Marketing - Interactive on the launch.
Eaton names some names:
Desiree Au, former editor of the South China Morning Post’s Post Magazine has been appointed publisher of TimeOut.
Former Post Magazine staffer Paul Kay has been named editor.
Technorati Tags: HK Magazine, bc magazine, Time Out, Timeout
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© 2008 Thomas Crampton | Developed by Oursky Limited 
Its about time Hong Kong had a proper city mag.
Yes! This will wake up HK, BC and the other mags.
Launch date is now set for April, but looking around this place, I’d be surprised if it happens!
I have heard that TimeOut will be published weekly and sold from newsstands for a price between 15 to 25HKD.
The arrival of TimeOut comes about 2 years after U magazine launched in Hong Kong (for the Chinese-language market) with a model based on TimeOut.
Can a second TimeOut exist in Hong Kong?
Update:
Sources say:
* Time Out is filled with ex-SCMP staffers.
* It will sell for $18 an issue
* Bi-weekly
* Their rate card has begun circulating.
Still the question: Will people buy it regularly?
I have great hopes on TimeOut! I hope that they can serve as a cultural events curator and a great culture critic! Most magazines in HK has no cultural criticism, or they are just extremely superficial, binary-style ones(Good/Bad, without good reasons). However, I see a great challenge TimeOut has to face, that is to get under the skin of HK culture and gain approval by the general public(not just the pretentious tasteful middle class).
Save us TimeOut, if you can! Push us towards a La Modiva in Hong Kong!
going to be launched in late april
TOHK will launch on April 23
They also have a facebook page, visit it at http://www.facebook.com/group.php?gid=8297624546&ref=share
could you please send me a free timeout magazine if you have one with lifestyles of hong kong thankyou email me first pamela gregson.