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China

Matt Roberts explains why About.com is called Abang.com in China

By thomascrampton ⋅ February 1, 2008 ⋅ Post a comment

A quick video for those interested in the Chinese etymology of About.com’s name change to Abang.com for China.

Earlier postings include an introduction to the About.com business model for China and 14 lessons learned by About.com while launching in China.

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China, Media

Discussion

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  • abang is a good name and the first step to reach the general Chinese netizen, since they decide to be local, they need to work hard on providing contents which meet Chinese appetite, as baidu "知道" did
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thomascramptonconf

Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...