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China

Chinese trust the Internet above ALL information sources, including MSM

By thomascrampton ⋅ November 19, 2007 ⋅ Post a comment

Picture 4-1

1- Chinese trust the Internet over mainstream media and all sources of information according to a study done by Harris Interactive for Edelman.

2- Why? Imagine this has a lot to do with censorship. Also note that Chinese trust Foreign Media more than Local Media.

3- In what may be a related finding (below), the Chinese claim to be the region’s most avid writers and consumers of blogs.

4- A nuance on Chinese enthusiasm for Blogs, I have been told that much of the Internet discussion takes place in bulletin boards that provide a modicum of anonymity, rather than actual blogs.

Picture 3

Thanks to Adam Schokora of Edelman for the link.

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Discussion

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  • The fluctuation from 2006 to 2007 in the first graph is so substantial, I wonder what happened.

    Certainly, with a sample size of 140, a variation of 5 or 10% could happen. Still, it echoes trends in the US where trust each medium has shifted over time and the first place users are looking for answers is search engines.
  • Here's a interesting blog stat link that will interest you
    http://www.adweek.com/aw/magazine/article_displ...
  • Yeah, i am very much interested in this i will check this website and try to find what i want. thank you.
  • I'm guessing because of the extraordinary political climate, new freedoms and growth of these new atomised and networked technologies with new found wealth and confidence gives the Chinese; mostly the youth, the opportunity to 'join the conversation', participate, have their voice heard, as they never had before and maybe have a small effect in their world. This is unprecedented in these new younger generations. With the explosive growth of quite literally everything off and online, the Chinese are craving western aspirations, like fame and wealth and are looking to their celebrities as great examples this especially in their endorsement in all forms of advertising.
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thomascramptonconf

Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...