Oct 16, 2007
Current and reliable stats on Internet traffic in China do not exist. Very frustrating for anyone trying to understand China’s Internet. Why do they not exist? A few answers given here at AdTech by people who prefer not to speak in public, due to the sensitiveness of the issue. Web panel measurement does not work…
Oct 16, 2007
Harry Hui, Pepsi’s chief marketer for China and a veteran expert on youth in China (formerly with Universal Music and MTV), described to AdTech how Pepsi pitches to China’s next generation. China’s youth is large and growing… There are now 200 million Chinese born after 1980 and by 2015 there will be 300 million. (This
Oct 16, 2007
Mathew McDougall CEO of SinoTech Media, a company involved in advertising and content, tried to explain at AdTech: Why is online advertising sold at Cost Per Day in China? In China – unlike most markets where you buy per click or the number of times an ad has been seen – you buy 24 hours
Oct 15, 2007
Long dominated by a handful of giant sites, China’s Internet is now entering a longtail zone where users diversify their web experience, panelists here at AdTech said. Alvin Chiang, vice-president of the Alibaba Group, highlighted the trend: China’s Internet ad spending remains highly concentrated… About half the online advertising money is currently spent by 20
Oct 15, 2007
Martin Lau, executive director of Tencent (also known as QQ), described his company – the largest online community in China – pitched his advertising concept to AdTech.
Oct 15, 2007
William Bao Bean, a former analyst at Deutsche Bank and now partner at Softbank China and India Holdings opened AdTech with a quick rundown on Internet usage by China’s youth. China’s young Internet users interact more online… Nearly 70 percent of Chinese youth use social networking sites and they have a lot more Internet friends
Oct 15, 2007
For the next couple days I will be blogging AdTech, a conference in Beijing featuring some of China’s most prominent Internet companies and executives. Others blogging include Robert Ness at Danwei, Lonnie Hodge at The China Business Network, Paul Denlinger of China Vortex and Kaiser Kuo at China Digital Watch and Media Magazine. A number
Oct 14, 2007
Two prominent experts on China’s digital development tell what is unique, new and different in China’s Internet. Kaiser Kuo, director of digital strategy in China for Ogilvy and a prolific writer, highlighted four trends unique to China: TREND: Hyper-speed peer-to-peer networks COMPANY: www.blin.cn High speed P2P has arisen in part due to China’s lax regulatory
Oct 13, 2007
Last night I attended a great jazz session at the Beijing CD Jazz Club that was part of the World Music Days in honor of murdered Wall Street reporter Daniel Pearl. Matt Roberts, Beijinger and trombonist in the Ah-Q Jazz Arkestra, in this video describes the background of the Beijing event. More than 15 musicians
Oct 11, 2007
Our teacher at 1on1Mandarin, Wang Lao Shi, demonstrates the meaning of those gestures made by Beijing taxi drivers when explaining the bill. Observing how different cultures gesture – such as counting or asking for the check in a restaurant – is one of the great pleasures of travel. Technorati Tags: 1on1mandarin, beijing101
Oct 9, 2007
A new breed of super-rich is now facing the decision of what to do with their money and Matthew Bishop, US business editor of The Economist has been looking at their philanthropic activities. They certainly have the potential to do a great deal of good, but they could easily pervert the current aid and development
Oct 9, 2007
This photo from Flickr appeared today on the site of the French newspaper Liberation. For Liberation, a newspaper that has long prided – and distinguished – itself with high quality photography, this is a pretty big move. This could be good news or bad news: Good new: Mainstream media has finally woken up to the
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About Me
Thomas Crampton was a correspondent for the
International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
