Bill Bishop’s estimate of 2007 China Internet Advertising Revenue
Oct 28, 2007
Aiming to settle the discussion on this blog about Chinese Internet advertising statistics, Bill Bishop offers numbers he compiled from the annual reports of publicly listed Chinese Internet companies. To Bishop, his numbers (shown and explained below) prove at most US$850 million in Chinese Internet ad revenue for 2007, significantly less than the US$1.3 billion

















Thomas Crampton was a correspondent for the