Thomas Crampton

Next Beta: Social Media's Evolution, Globally

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10 Books That Best Explain Social Media
10 Books That Best Explain Social Media
Brand newsroom checklist
Brand newsroom checklist
Facebook in Asia
Updated: Facebook Asia Stats Infographic

PEOPLE PROFILES!

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The Utopia of Things

Jan 21, 2015

The Utopia of Things

The hype over the Internet of Things may be reaching pitch fever following CES, but the chatter started in earnest last year. John Chambers, CEO of Cisco, gave a keynote to a packed house predicting that there would be 50 billion connected devices by 2020, while  Sara Silverman starred in a Cisco video offering a

10 Books That Best Explain Social Media

Jan 12, 2015

10 Books That Best Explain Social Media

Tropical rain forests have been felled for trite tomes on Social Media hyperventilating how “everything is different”. It isn’t. People are still people. Rather than look for a book on “How To Snapchat”, I seek insight from great thinkers around sociology, behavior change and influence. The below list of books was compiled with much input

Email Bankruptcy Averted

Dec 30, 2014

Email Bankruptcy Averted

As we head into the new year’s eve 2014, I am feeling good about my email for the first time in years. Thanks to friendly advice from Esther Dyson, I have managed to avoid declaring email bankruptcy and reached an empty inbox. Email Bankruptcy, for those fortunate who may be unaware of the meaning, is

Brand newsroom checklist

Dec 18, 2014

Brand newsroom checklist

Newsrooms, homebase of my former career, have come back into my life. Rather than the home of cantankerous editors, I now look at newsrooms from the perspective of how brands operate in the world of social. As the barriers to distributing content and creating a media property have dropped, many brands have been keen to

Looking forward to Social Matters 2014

Oct 13, 2014

Looking forward to Social Matters 2014

Great line-up for the conference tomorrow, this video shows I am willing to jump in a pool fully clothed to make this event a success! Social Matters 2014: The secrets to a perfect vine… from Work that works on Vimeo.

Job: Art Basel Hong Kong

Oct 8, 2013

Job: Art Basel Hong Kong

Art Basel, Hong Kong is looking for a temporary staff member. Mention you saw the job post here when you email. JOB VACANCY The Art Basel show in Hong Kong is looking for a dynamic personality who is ready to step in as a TEMPORARY MARKETING AND COMMUNICATIONS ASSISTANT ASIA. Your role will be to

Put down that phone!

May 8, 2013

Put down that phone!

A great poster, among several others, by Brazilian artist Felipe Luchi as part of a campaign for Outside magazine. While I find the image oppressive on many levels – probably because I recognize my own character – the single person running away is a hint of optimism. Click on the image for a larger version.

Converse: Creative use of search

Apr 23, 2013

Realize this example is not new, but I do like the way Converse used search to create an engaging game. Converse Domaination from Ross Martin on Vimeo.

Mandarin-speaking Digital Specialist? We are hiring!

Jan 17, 2013

Mandarin-speaking Digital Specialist? We are hiring!

We are keen to hire the best! Feel free to apply through LinkedIn or send an email with CV and cover letter to jason.fashade at ogilvy dot com. Details here: Who are we? Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and

China’s Singles Day: Bigger than US Cyber Monday

Nov 26, 2012

China’s Singles Day: Bigger than US Cyber Monday

Today’s “Cyber Monday” sales in the United States have been hailed and a landmark moment in e-commerce, with online holiday sales expected to pass US$2 billion. This certainly seems impressive, until you see what happened this month in China already in relation to “Singles Day”. My colleague Michele Fan gathered some interesting facts and details

Somewhat Embarrassing Video

Sep 5, 2012

Tomorrow we launch the first edition of Social Media Matters. I believe it will be Asia’s largest and highest level conference dedicated to social business in Asia. We have 400+ attendees and some amazing speakers from all major global, China and many regional platforms. Next Media kindly did this crazy video for the event. Now

How To: Win a Cyber Lion at CannesLions

Jun 27, 2012

How To: Win a Cyber Lion at CannesLions

At the Cannes Lions, I met up with Ian Tait, who was jury president for the Cyber Lions. Ian, who recently joined Google from Weiden + Kennedy, is best know for his groundbreaking work with the Old Spice campaigns. In this video he talks about this year’s best entries and what will win next year.

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