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A Snapshot: Japan’s Top 50 Websites
Where exactly is Japan’s Internet activity taking place? What are the Japanese looking at, searching in and blogging on?
My colleagues in the Tokyo Ogilvy Digital Influence team compiled a list of some of the most widely visited websites in Japan. You can download the list from Slideshare here.
Some editorial and qualitative judgments were made in compiling the list. There are certainly more highly accessed sites than the ones chosen; adult sites were omitted, for example. The focus has is on a sampling of portals, blogs and web destinations that matter most and resonate with a Japan audience.
The aim is to provide a sample listing to help people better understand what Japan is viewing and where the conversations are taking place.
The main source for the data is alexa, with editing done by Ogilvy Public Relations Worldwide (Japan).
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Social Media for B2B
My colleagues Brian Giesen and Graham White recently held one of our trainings on Social Media with the Wall Street Journal Asia and GoToWebinar.
This Webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
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Japan’s Top Social Media Experts
I am trying to compile a list of Japan’s most interesting people in Social Media. Please add your name or others in the comments.
The list has begun based on those who turned up at a Twitter gathering I initiated at the Foreign Correspondents’ Club of Japan. I learned so much on that evening and afterwards Steve Nagata generously took me on a great tour of Akihabara.
Add your name (or others) in the comments and I will be sure to invite you to the next gathering! (I am interested in interesting people, not companies, by the way. I enjoy hanging out with people, not companies!)
UPDATE: Shortly after I saved an early edit of this posting both Gen and Steve Nagata tweeted about the lack of Japanese names below. Be particularly great to get more names on that front!
Here’s the details of those in the video who attended that evening:
Rafik Dammak, a recovering blogger from Tunisia who now only Twitters. He is also a Non Commercial Stakeholder Group Board Appointee to the Generic Names Supporting Organization of ICANN (who manages the Internet.)
Alistair Townsend, founder of Bakoko Design Development, Tokyo who is on
Linkedin, Posterous, Twitter and has a company site.
Gen Kanai, the business director of business development at Mozilla has a personal blog, Mozilla blog and Tweets.
Robb Satterwhite, publisher of Bento.com, the best and biggest Japanese restaurant guide is also on Flickr and has a book. He also has FB fan page and a Facebook app “My Favorite Sushi”.
Rick Martin’s personal blog, CNET blog and Twitter.
Steve Nagata, Akihabara fan and tech consultant who blogs, LinkedIn and Twitter.
Kyle Hasegawa on Blog, Twitter
Michael Q. Todd on Youtube, Facebook, Twitter
Martyn Williams, Tokyo Bureau Chief for IDG News Service, on Facebook Twitter
Orlando Camargo, the President of Ogilvy PR, Japan has a great photo feed on Flickr, is on LinkedIn and Tweets.
A list of more from Steve Nagata:
A list of more from Steve Nagata:
Fumi Yamazaki, @fumi - Author and journalist. Well known and highly respected in both Japanese and English speaking communities. recently published a book on twitter marketing.
Nobuyuki Hayashi, @nobi - Author and journalist. EVERYONE knows Nobi. Following Apple since it landed in Japan.
Andrew Shuttleworth, @@ashuttleworth - Social Networks. One of the biggest names in social media in Tokyo. One of the founders of Tokyo 2.0
Paul Papadimitriou, @papadimitriou - Technology evangelist. Technically not in Japan anymore, he continues to support Web2.0 ventures in Japan from across the globe. Honorary virtual member.
Toshiaki Kanda, @@knnkanda - Author, journalist, television personality. A Japanese techno-celebrity.
Satoka Fujita, @lhuga - Social media enthusiast. Heavy web2.0 user and founder of Tokyo Geek Girls
Danny Choo, @dannychoo - Blogger, Entrepreneur. Tokyo’s Dancing Stormtrooper. YouTube star and Otaku blogger.
Oliver Reichenstein, @Ia - Information Architect. Creator of Tokyo Web Trend Map.
Dr. Serkan Toto, @serkantoto - Consultant, Blogger. Writer for Techcrunch. Little happens in Tokyo tech he does not know about.
Hideki Francis Onda, @onebeat - Blogger, Entrepreneur. First marketing director for Apple Computer in Japan. Now CEO of Focal Point Computers and Tunewear.
Shinya Ichinohe, @shinyai - Professor, photographer. Technology and media enthusiast. Now living in Niigata
Dean Fuji, @docmacpro - Consultant, networking mogul. Social media consultant and power networker.
Taro Matsumura, @taromatsumura - Journalist, Researcher. Always on top of what’s tech and geek in Tokyo.
Takuya Kawai, @himanainu_kawai - Social Media Entrepreneur. One of Japan’s first Social Media specialists. Still in the center of new trends and technology.
From Gordon Kanki Knight:
I suggest myself, @kankiknight (2,712 followers) and my website here, Craig Mod (2,744), Oliver Reichenstein (over 10,000 followers), the staff at Japan Times (including many Japanese), Tomoko Hosaka, Tomo Akiyama (@tomoakiyama), Jean Snow and Roland Kelts (if he qualifies as being in Japan).
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Gulay Ozkan: Why Social Media is so big in Turkey
Internet and mobile entrepreneur Gulay Ozkan shared her thoughts on Social Media in Turkey and then was generous enough to invite me to speak at the university class she teaches.
Social Media is a very hot topic at the moment as it brings freedom to a culture that traditionally is shy, Gulay said. The open and free communication form offered by Social Media is very appealing to the Turkey’s young people.
This is particularly relevant in Turkey, where 70 percent of the population is under 35.
Facebook is by far the most popular social network in Turkey (third largest Facebook country in the world), but recently Twitter and personal blogs have gained in popularity.
Turkey’s mobile penetration is larger than Internet penetration, which means that people increasingly access their social networks from mobile phones. This is a trend that will grow even more in the near future, Gulay said.
As a young and emerging country, Turkey is a unique model for other countries in the region. And although YouTube is currently banned, Gulay believes that Turkey will continue to open up to the new form of communication. It just takes a little time, she said.
Interestingly, you CAN see YouTube on an iPhone and every student in Gulay’s class knew how to get around the block using DNS switching.
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Job: Head of Social Media for Ogilvy in UK
Anyone want a great Social Media job based in London?
Reports to: Chairman of Ogilvy Group
Profile
Ideal candidate is an experienced, visionary, results-focused strategist / leader with a strong background in digital and social media, and solid marketing and business skills
At Ogilvy we believe the uptake of social media and how this is influencing new consumer behaviour has, just as digital, an impact on all marketing communication disciplines – brand building and advertising, demand generation and customer relationship management, shopper activation, and of course reputation management and PR.
As such the Head of Social, Ogilvy Group, needs to be an action- & results-oriented evangelist, networker and business leader who can work across the different Ogilvy Group companies to develop, connect and drive progress on social capabilities that will impact the solutions we develop for clients as well as grow Ogilvy revenue and reputation.
He/she hence needs an agency background, comprehensive digital marketing knowledge and broad as well as in-depth expertise in social media marketing in all its aspects – incl. influencer outreach and engagement, conversation monitoring and response, earned media and seeding strategies, social network community activation and management, social media campaigns, etc.
He/she will need to work closely together with OgilvyPR’s 360 Digital Influence team, part of an international network that has been spearheading the agency’s social capability.
He/she will also work with planners, digital strategists, creatives, account teams and their clients to create a vision for the role of social in clients’ digital and/or marcom strategies and initiatives, based on understanding of clients’ brand, business and marketing challenges & opportunities. He/she must be able to both inspire and convince internal agency teams and clients. This person must have a track record of delivering results and being valued by agency teams and clients.
He/she will routinely be part of new business and hence should be an experienced presenter, driven to bring in new opportunities for the agency. He/she will need to work their own network to identify opportunities.
He/she also has a thought leadership role inside the company and outside. Inside, he/she will support the training mission to spread knowledge and skills in social throughout the agency. Outside the company, he/she is encouraged to participate in any number of thought leadership activities so long as they are focused on tangible business development opportunities. These include: blogging, speaking at conferences, performing client workshops, serving in relevant associations and organizations.
Responsibilities
· Identify the social growth opportunity for the agency and develop a roadmap to deliver
· Identify social capabilities the agency needs to offer beyond what is in place and drive the development of these in collaboration with the different Ogilvy Group companies, leveraging similar initiatives across the Ogilvy network
· Connect and promote the different social capabilities across the Group
· Create opportunities for Ogilvy thought leadership and innovation in social
· Lead internal or client training programs around social
· Create and package best practices, case studies and trends in social for training and client use
· Understand global social media trends and local market realities and approaches to social media
· Partner with planners, digital strategists, creative and account teams to develop, present and implement social media strategies and initiatives
· Contribute to new business efforts
Requirements
· 8+ years minimum in senior account/client leadership position
· 6+ years senior digital and social marketing experience
· Knowledgeable at many aspects of digital marketing
· Participant in social media – not just pundits or theoretician, but a practitioner and ideally already a thought leader in social media space
· Ability to develop insights into social media uptake and plan effective strategies accordingly that will grow the client’s business; It is not enough to talk the talk, we want someone who can develop proposals that will sell.
· Significant new business experience and ability to create and deliver inspiring and persuasive presentations, proposals and POV
· Able to build rapport with clients, manage client expectations and grow trust and respect
· Ability to train and mentor other senior account staff
· Excellent written and verbal communication
· Passionate, curious, results-oriented, team leader and player.
Interested? Please contact jethro.ferguson at ogilvy dot com
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Job: Researcher with China-based publisher
I don’t know anything about this job other than the details below, but it could be interesting!
ASSISTANT WANTED (Part-time)
A China-based publisher with a strong and steadily growing list of original titles on Chinese culture, history and contemporary society, is looking for a part-time assistant to work with two authors as they conduct research for a forthcoming title. A high level of spoken and written English is essential, as is an ability to translate Chinese text and audio files into English quickly and accurately. The ideal candidate will be confident conducting interviews and have excellent research and organisational skills. Duties include: research, arranging and helping to conduct interviews and acting as interpreter and translator. Interested candidates should send their resume and a cover letter to thornileyt at googlemail dot com.
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Hugh Pope: Dining with Al-Qaeda (Video interview)
Hugh Pope on Dining with Al-Qaeda
Uploaded by thomascrampton. - News videos hot off the press.
While in Istanbul, I met recovering journalist Hugh Pope to hear about his new book “Dining with Al-Qaeda”.
In addition to covering the region as a foreign correspondent, Pope has written some excellent books about Turkey and the Turkic peoples. Sons of the Conquerors is a must-read.
Pope describes the book as a reflection on his meeting with the Middle Eastern society; how he learned that it is not all about caravans, poetry and desert oases. Instead, it is a region of concrete buildings, violence and shattered societies.
As a young journalist, relating these facts to a US audience proved hard, and Pope often experienced editorial decisions that he felt hollowed out the “true” story. Although Pope has nothing bad to say about his former employer, The Wall Street Journal, his book describes the process of Americanization that shaped his stories.
Many Middle Eastern stories would be hard to understand for Americans, so they needed to fit within the US narrative of the Middle East and include a twist, Pope says.
There is hope now, however, Pope said. New platforms for open communication, including the Internet, offer ways for more nuanced views to spread.
Pope left journalism after trying to cover the Iraq war, an exercise he found extremely frustrating. Now he works for the International Crisis Group in a job he describes as everything journalism should be: A place where he can write what he wants. He also now feels he can get involved in shaping events.
What about the title of the book? While chasing a story on Al-Qaeda for The Wall Street Journal shortly after the 9/11 attacks, Pope found himself dining with one of the missionaries from the very camp where the suicide bombers had been trained. An Al-Qaeda missionary decided it was best to kill Pope. Pope disagreed. The two argued for about 15 minutes, when the Al-Qaeda missionary finally agreed not to kill him. They went on to have dinner together.
A Social Media compliant journalist, you can find Hugh on Twitter, LinkedIn, his blog and profile at International Crisis Group.
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Turkey: Social Media Snapshot
Took this photo today at a free Wifi park near Istanbul’s Hagia Sophia Mosque. (hat tip to David Churbuck for the suggestion)
As part of my Turkey trip this week I have started compiling statistics and information about Social Media and the Internet here.
YouTube Banned
Similar to China, YouTube is blocked here in Turkey. This dates back an incident I wrote about in 2007 when a virtual war erupted between Greeks and Turks on the video platform.
Basic Internet Stats (various sources)
With more than 26mn Internet Users, Turkey is one of the 15 largest Internet populations in the world and roughly the size of Spain, Italy and Canada.
34% Internet penetration
30% Household Internet penetration
6mn Broadband Users
69% of Internet Users are 34 or younger
38% are aged 15 to 24
31% 25 to 34
18% 35 to 44
10% 45 to 54
3% 55
Turks spend a lot of time online
29.7 Hours spent online per month (Which puts Turkey behind only Canada’s 43.1 and the US’ 32.5, according to ComScore.)
Internet commerce and advertising growing
11.6% of Internet users buy online
33% growth of online advertising year-on-year
Turks love searching
More online searches are conducted Turkey than Italy or Spain, despite having a smalling online population.
Turks love Facebook
Turkey has the third highest Facebook population in the world. Following Facebook, the most popular Social Networking Services are Windows Live Profile, Mynet Eksenim, Netlog, Kalpkalbe, according to ComScore.
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Sonia Kolesnikov-Jessop: 3 trends in Asian Art
Met up with Asian art journalist and fellow blogger Sonia Kolesnikov-Jessop this week in Singapore to hear about the biggest trends on the Asian art scene.
Sonia highlighted three:
1- China as a new major art consumer: Chinese art collectors purchase everything from art to wine and jewelry, and you increasingly see international art galleries catering to them only.
2- The rise of Indonesian Art as a serious, political and social commentary: Very much different from the tourist-driven known Balinese art that is more catered to the tourists.
3- The rise of Asian cities as international art hubs: Although Hong Kong is the number art hub in Asia, Singapore is fast catching up and will host its first international art fair soon. Key to Singapore’s strategy is a bonded warehouse zone near the airport for Art that is so secure the government plans to store gold there.
A related post in which I spoke with Oliver Stone about why the film director is selling his Chinese art.
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How To: Use Social Media For Internal Communications
Watson Wyatt, a human resources consultancy, does a large-scale annual survey looking at return on investment for communication strategies.
One section of this year’s report focused on Social Media as used by 328 organizations that collectively represent 5 million employees in various regions around the world. (Full demographics of those surveyed at the bottom)
First a summary chart of how Watson Wyatt concludes Social Media is best used in a company’s internal communications mix:
(more…)
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Reg Chua: 3 Interesting News Sites to Watch
Speaking at the WAN/IFRA Editor’s Forum in Singapore today, along with Reg Chua, editor of Hong Kong’s South China Morning Post.
In his speech Reg highlighted three interesting sites worth checking out for the way they relate to the future of news gathering:
Living Stories: An experimental Google site that aggregates articles around news as it develops, taking in all news from the Washington Post and The New York Times.
Muckety: A site that shows relationships between people and organizations graphically and dynamically
Politifact: A site that fact checks statements by politicians against their performance; what is unique the information is structured in such a way that you can see aggregation of statements and findings over time. A sort report card for politicians. Check out the Obameter!
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Shanghai Nightlife, Circa 1935
The lighted towers are department stores on Nanking Road, including the famous Sincere Department Store and its rival, the Wing On Department Store. These were the Macy’s and Gimbels of old Shanghai.
Special thanks to stevechasmar. Check out his full photo collection on Flickr or his website. For another blast from the past, check out this Amazing Video Footage of 1930s Hong Kong.
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Thomas Crampton was a correspondent for the International Herald Tribune and The New York Times for more than a decade, reporting from five continents, writing a column on Asia and covering Asian politics, economics and culture. Currently based in Hong Kong, he writes here about China, the Internet and New Media seen from Asia, while also advising companies on digital communication strategies. For more information click here...
